🧵Thumbnail won't get you clicks, your title will.. But everyone...
Abu (YouTube Strategist)@NotNotAbu2
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Sep 02, 2025
~2 min read
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🧵Thumbnail won't get you clicks, your title will..
But everyone fucks up their title even though it's the MOST IMPORTANT PART of a video.
So here's how to ACTUALLY write GREAT titles (thread):
But everyone fucks up their title even though it's the MOST IMPORTANT PART of a video.
So here's how to ACTUALLY write GREAT titles (thread):
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1. Psychological Triggers
Your words MUST trigger some kind of an emotion that will lead to a click.
Don't use your titles to describe your video, use them to GET CLICKS
Here are some key psychological triggers that you can use:
- Conflict
- Surprise
- Identity
- Time pressure
- Secrets
- Contradiction
- Status
Your words MUST trigger some kind of an emotion that will lead to a click.
Don't use your titles to describe your video, use them to GET CLICKS
Here are some key psychological triggers that you can use:
- Conflict
- Surprise
- Identity
- Time pressure
- Secrets
- Contradiction
- Status
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Examples:
Conflict: Why This Billionaire Hates Tesla
Surprise: Surviving Monaco For 30 Days With $1
Identity: Every Brokie Makes This Dumb Mistake
Secrets: YouTube Secret NOBODY Talks About
Conflict: Why This Billionaire Hates Tesla
Surprise: Surviving Monaco For 30 Days With $1
Identity: Every Brokie Makes This Dumb Mistake
Secrets: YouTube Secret NOBODY Talks About
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2. One-up your competitors
I'm not going to tell you to research your competitors, you should already be doing that. If not, go back to the basics
But when researching, take note of the titles that your competitors used, and try to come up with a more extreme/better version of that
Example:
Competitor 1: Surviving Monaco With $1
You: Surviving Monaco For 30 Days With $1
Competitor 2: How I Study 8 Hours A Day
You: How I Study 16 Hours A Day
I'm not going to tell you to research your competitors, you should already be doing that. If not, go back to the basics
But when researching, take note of the titles that your competitors used, and try to come up with a more extreme/better version of that
Example:
Competitor 1: Surviving Monaco With $1
You: Surviving Monaco For 30 Days With $1
Competitor 2: How I Study 8 Hours A Day
You: How I Study 16 Hours A Day
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3. Write multiple titles
Having a bigger basket to choose from will never hurt you
Spend some time coming up with different versions of a title, you can even use AI to help you out
Once you have more options, you'll know what to actually grabs your attention (and by proxy will also grab viewers' attention)
Having a bigger basket to choose from will never hurt you
Spend some time coming up with different versions of a title, you can even use AI to help you out
Once you have more options, you'll know what to actually grabs your attention (and by proxy will also grab viewers' attention)
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4. Make it visual
Viewers should immediately be able to visualize your title,
BUT..
That's only the first step of the equation.
It's also important that whatever the viewers visualize will incentive them to click
Let's say your video's title is: "How I Study 22 Hours Every Day"
Yes, viewers can visualize that. But they're visualizing a non-social life, sleep deprivation, no motivation and terrible health.
Is that what they want? No, so they won't click, because it's not relatable.
Viewers should immediately be able to visualize your title,
BUT..
That's only the first step of the equation.
It's also important that whatever the viewers visualize will incentive them to click
Let's say your video's title is: "How I Study 22 Hours Every Day"
Yes, viewers can visualize that. But they're visualizing a non-social life, sleep deprivation, no motivation and terrible health.
Is that what they want? No, so they won't click, because it's not relatable.
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5. Research
This means researching your niche, your viewers and your competitors
All of the steps above mean nothing if you aren't putting in the work into figuring out your audience
Because there is no one rule for all, but you can find answers to your own specific case by researching your audience
Understand what they want, what they desire, what makes them click, what makes then watch, etc
This means researching your niche, your viewers and your competitors
All of the steps above mean nothing if you aren't putting in the work into figuring out your audience
Because there is no one rule for all, but you can find answers to your own specific case by researching your audience
Understand what they want, what they desire, what makes them click, what makes then watch, etc
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Summary:
1. Psychological Triggers
2. One-up your competitors
3. Write multiple titles
4. Make it visual
5. Research
1. Psychological Triggers
2. One-up your competitors
3. Write multiple titles
4. Make it visual
5. Research
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If you found this helpful:
1. Follow @NotNotAbu2
2. Like/Retweet the 1st Post
1. Follow @NotNotAbu2
2. Like/Retweet the 1st Post
