🧵 YouTube doesn’t care about your video. It only cares about how...
Abu (YouTube Strategist)@NotNotAbu2
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Sep 02, 2025
~2 min read
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🧵 YouTube doesn’t care about your video.
It only cares about how people respond to it.
That’s why your "great" video gets ignored.
Let me explain: (thread)
It only cares about how people respond to it.
That’s why your "great" video gets ignored.
Let me explain: (thread)
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Most creators think their job is to make the best video possible, so they obsess over editing, scriptwriting, gear, color grading, transitions and everything else under the sun.
They're all important things to focus on, but none of it matters if no one clicks.
Because YouTube doesn't push the best edited video. It pushes what gets clicked and watched.
They're all important things to focus on, but none of it matters if no one clicks.
Because YouTube doesn't push the best edited video. It pushes what gets clicked and watched.
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That’s why packaging (title + thumbnail) is the real game.
Your title and thumbnail do more to decide your video’s success than the content inside.
If the packaging doesn’t spark curiosity, promise value, trigger emotion, or FORCE the viewer to click on it, even the best video in the world won’t get views.
Your title and thumbnail do more to decide your video’s success than the content inside.
If the packaging doesn’t spark curiosity, promise value, trigger emotion, or FORCE the viewer to click on it, even the best video in the world won’t get views.
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Here’s what you ACTUALLY need to do:
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1. Research before you create
Before filming, go to YouTube, search the topic you’re making a video on, and find the answer to these questions:
> What type of titles are they using?
> What do the top-ranking thumbnails look like?
> Is there a pattern in the wording, colors, or emotions?
This matters so you stop guessing what works (where 99% of the time you're wrong) and instead you can reverse-engineer what is already succeeding.
Before filming, go to YouTube, search the topic you’re making a video on, and find the answer to these questions:
> What type of titles are they using?
> What do the top-ranking thumbnails look like?
> Is there a pattern in the wording, colors, or emotions?
This matters so you stop guessing what works (where 99% of the time you're wrong) and instead you can reverse-engineer what is already succeeding.
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2. Use proven title formats
There are tons of title formats that are all over YouTube, and these formats basically 10x-1000x the chances of your video succeeding.
You can research general YouTube to find title formats but the best place to start is your niche and competitors.
Example of some title formats:
> $1 vs $1,000,000 {thing}
> The BEST {topic} Strategy In {year}
> The ONLY {topic} You'll Ever Need
There are tons of title formats that are all over YouTube, and these formats basically 10x-1000x the chances of your video succeeding.
You can research general YouTube to find title formats but the best place to start is your niche and competitors.
Example of some title formats:
> $1 vs $1,000,000 {thing}
> The BEST {topic} Strategy In {year}
> The ONLY {topic} You'll Ever Need
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3. Use proven thumbnail styles
Just like there are certain title formats that work way better than others, there are also certain thumbnail styles that work better than others.
Make sure you do proper research within your niche to see what's working and what types of thumbnails people are clicking on.
Just like there are certain title formats that work way better than others, there are also certain thumbnail styles that work better than others.
Make sure you do proper research within your niche to see what's working and what types of thumbnails people are clicking on.
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4. Optimize the first 10 seconds of your video
If your title promises something, make sure the intro immediately confirms it. Viewers clicked for a reason, so you have to validate their decision ASAP.
Don’t waste 20 seconds with your logo or “Hey guys, welcome back…”
If your title promises something, make sure the intro immediately confirms it. Viewers clicked for a reason, so you have to validate their decision ASAP.
Don’t waste 20 seconds with your logo or “Hey guys, welcome back…”
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TL;DR: If nobody’s clicking, your video might as well not exist. So it's your job to make the video impossible to ignore. People MUST click on your video to even get to the content, so incentivize them to click.
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If you found this helpful:
1. Follow @NotNotAbu2
2. Like/retweet the 1st post
1. Follow @NotNotAbu2
2. Like/retweet the 1st post
