🧵 YouTube HATES creativity. Because YouTube doesn’t reward...
Abu (YouTube Strategist)@NotNotAbu2
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Sep 02, 2025
~2 min read
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🧵 YouTube HATES creativity.
Because YouTube doesn’t reward expression, it rewards execution.
Let me explain what I mean: (thread)
Because YouTube doesn’t reward expression, it rewards execution.
Let me explain what I mean: (thread)
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Most creators treat YouTube like a playground.
They upload what they want, when they want, how they want. They think if they’re “consistent” and “authentic,” they'll go viral some day.
But YouTube doesn’t care about your creativity. It only cares about one thing: Do viewers watch this over everything else in their feed?
They upload what they want, when they want, how they want. They think if they’re “consistent” and “authentic,” they'll go viral some day.
But YouTube doesn’t care about your creativity. It only cares about one thing: Do viewers watch this over everything else in their feed?
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YouTube is a MASSIVE marketplace where every video competes with million others for attention.
That’s why execution matters more than creativity.
It doesn’t mean be boring or don’t be original. It means you must serve the market before focusing on your personal goals.
Here are a few practical ways to start winning on YouTube:
That’s why execution matters more than creativity.
It doesn’t mean be boring or don’t be original. It means you must serve the market before focusing on your personal goals.
Here are a few practical ways to start winning on YouTube:
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1. Package your idea before you film
Don’t start scripting until your video idea and packaging pass this test:
> Will this video attract my target audience?
> Would a stranger stop scrolling to click this?
> Is this video better than similar videos in my niche?
If the answer to these isn't yes, your video is not ready.
Don’t start scripting until your video idea and packaging pass this test:
> Will this video attract my target audience?
> Would a stranger stop scrolling to click this?
> Is this video better than similar videos in my niche?
If the answer to these isn't yes, your video is not ready.
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2. Prioritize watch time
YouTube LOVES watch time. They higher the watch time you have, the more YouTube will push your video.
Now to get higher watch time, you have to make sure A LOT of people are watching to the end.
You do that by cutting the fluff, creating curiosity, adding high stakes and rewarding viewers for staying.
YouTube LOVES watch time. They higher the watch time you have, the more YouTube will push your video.
Now to get higher watch time, you have to make sure A LOT of people are watching to the end.
You do that by cutting the fluff, creating curiosity, adding high stakes and rewarding viewers for staying.
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3. Watch your own video like a stranger
Before you post your next video, ask yourself:
- Would I click this?
- Would I stay past the intro?
- Would I feel anything while watching?
If the answer is no, don’t publish.
Before you post your next video, ask yourself:
- Would I click this?
- Would I stay past the intro?
- Would I feel anything while watching?
If the answer is no, don’t publish.
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4. Use proven frameworks
Don't try to reinvent the wheel, you don't have enough knowledge and experience to do that.
Break down successful videos in your niche and replicate their structure.
Follow the types of thumbnails they're doing, the types of title formats they're using, the way they're editing their videos, the way they're pacing their videos, the way they're structuring those videos.
Anyone who has ever posted a viral YouTube video has done this, so don't beat yourself down by calling it "copying".
Don't try to reinvent the wheel, you don't have enough knowledge and experience to do that.
Break down successful videos in your niche and replicate their structure.
Follow the types of thumbnails they're doing, the types of title formats they're using, the way they're editing their videos, the way they're pacing their videos, the way they're structuring those videos.
Anyone who has ever posted a viral YouTube video has done this, so don't beat yourself down by calling it "copying".
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5. Make your videos feel premium
That doesn’t mean use 3D animations and expensive 4K camera.
It means being intentional and having:
> Clean audio
> Clear visuals
> Consistent pacing
> High value
That doesn’t mean use 3D animations and expensive 4K camera.
It means being intentional and having:
> Clean audio
> Clear visuals
> Consistent pacing
> High value
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TL;DR: YouTube doesn't care about your creativity if your creativity doesn't serve them. Prioritize execution if your goal is to grow and build something meaningful on YouTube.
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If you found this helpful:
1. Follow @NotNotAbu2
2. Like/retweet the 1st post
1. Follow @NotNotAbu2
2. Like/retweet the 1st post
