🧵 Your niche is useless. Don't waste time picking the right niche,...
Abu (YouTube Strategist)@NotNotAbu2
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Sep 02, 2025
~4 min read
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🧵 Your niche is useless.
Don't waste time picking the right niche, focus on positioning instead, it is A LOT more important.
Here's why: (thread)
Don't waste time picking the right niche, focus on positioning instead, it is A LOT more important.
Here's why: (thread)
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They believe that if they pick the “right niche,” YouTube will automatically reward them with views, subscribers, and revenue. But that’s not how the platform works. You can be in the “perfect” niche and still fail. You can be in the smallest niche and blow up.
What makes the difference isn’t the niche itself, it’s your positioning inside that niche.
What makes the difference isn’t the niche itself, it’s your positioning inside that niche.
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What do I mean by positioning?
Positioning is how you define yourself relative to everyone else in the space. It’s not just the type of content you make, it’s how you frame it, how you deliver it, and how you stand apart in the viewer’s mind.
> What unique value, voice, or perspective are you bringing?
> Why should someone watch YOU over the 10 other creators covering the same topic?
> How do you package your ideas in a way that instantly signals “this feels different”?
That is positioning.
Positioning is how you define yourself relative to everyone else in the space. It’s not just the type of content you make, it’s how you frame it, how you deliver it, and how you stand apart in the viewer’s mind.
> What unique value, voice, or perspective are you bringing?
> Why should someone watch YOU over the 10 other creators covering the same topic?
> How do you package your ideas in a way that instantly signals “this feels different”?
That is positioning.
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Here are some examples of creators who cracked positioning:
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1. Iman Gadzhi
He didn't invent agencies, they've been around for centuries, yet everyone knows him for the "agency guy".
His positioning is being the no-BS young entrepreneur who spoke directly, without filters, in a way that felt raw and honest.
He didn't invent agencies, they've been around for centuries, yet everyone knows him for the "agency guy".
His positioning is being the no-BS young entrepreneur who spoke directly, without filters, in a way that felt raw and honest.
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2. Ali Abdaal
Ali Abdaal didn't invent productivity too.
His positioning is being a relatable doctor who explained productivity tools in a friendly and non-intimidating way.
Ali Abdaal didn't invent productivity too.
His positioning is being a relatable doctor who explained productivity tools in a friendly and non-intimidating way.
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3. MrBeast
Also not the inventor of challenges, people have been doing challenges on YouTube long before him.
But his positioning was pushing the scale of challenges further than anyone else.
Also not the inventor of challenges, people have been doing challenges on YouTube long before him.
But his positioning was pushing the scale of challenges further than anyone else.
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They are all in “saturated” niches, but their positioning sets them apart and is the reason why they succeeded.
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The problem is people fear "saturation", and you probably do too.
But saturation only matters if you bring nothing new. If your positioning cracks a gap, even the most crowded niche becomes wide open.
Finance is “saturated.” But if you position as the broke college student documenting their journey to $10k, you’ve carved a gap. If you position as the ex-Wall Street analyst exposing insider truths, you’ve covered another gap.
It's the same niche but with a new positioning.
But saturation only matters if you bring nothing new. If your positioning cracks a gap, even the most crowded niche becomes wide open.
Finance is “saturated.” But if you position as the broke college student documenting their journey to $10k, you’ve carved a gap. If you position as the ex-Wall Street analyst exposing insider truths, you’ve covered another gap.
It's the same niche but with a new positioning.
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So here's how you can build a strong positioning in ANY niche:
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Step 1: Audit Your Competitors
Make a spreadsheet of 10–15 creators in your niche. Note down: their tone, the topics they choose, how they title videos, what their thumbnails look like, and who they seem to be talking to.
Then ask yourself: “Could a viewer easily tell them apart from one another?” If the answer is no, you've found a way you can position yourself differently.
Make a spreadsheet of 10–15 creators in your niche. Note down: their tone, the topics they choose, how they title videos, what their thumbnails look like, and who they seem to be talking to.
Then ask yourself: “Could a viewer easily tell them apart from one another?” If the answer is no, you've found a way you can position yourself differently.
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Step 2: Define Your Unique Angle
This is where you truly stand out. Ask yourself:
> Do I bring a unique background (student, single parent, ex-pro, outsider)?
> Do I bring a unique tone (humor, blunt honesty, deep analysis, storytelling)?
> Do I bring a unique value (actionable steps, behind-the-scenes access, exposing truths)?
This is where you truly stand out. Ask yourself:
> Do I bring a unique background (student, single parent, ex-pro, outsider)?
> Do I bring a unique tone (humor, blunt honesty, deep analysis, storytelling)?
> Do I bring a unique value (actionable steps, behind-the-scenes access, exposing truths)?
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Step 3: Be Very Specific
Do not be generic when defining your target audience and positioning, be as specific as possible.
Instead of targeting people who are into fitness, target 9-5 workers who are into fitness but they have no time.
Instead of targeting people who are into productivity, target students with ADHD who want to be more productive.
Instead of target people who want to start a business, target gen-z who want to start a business by explaining with memes.
Do not be generic when defining your target audience and positioning, be as specific as possible.
Instead of targeting people who are into fitness, target 9-5 workers who are into fitness but they have no time.
Instead of targeting people who are into productivity, target students with ADHD who want to be more productive.
Instead of target people who want to start a business, target gen-z who want to start a business by explaining with memes.
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Step 4: Visualize Your Positioning
Now that you have defined your unique packaging, you need to show it. Your titles, thumbnails, and branding should align with your positioning.
If your angle is “relatable beginner,” don’t package like a guru with suits and polished thumbnails. If your angle is “serious authority,” don’t package like a casual vlogger.
Positioning works only if the visual signals are consistent with the message you’re sending.
Now that you have defined your unique packaging, you need to show it. Your titles, thumbnails, and branding should align with your positioning.
If your angle is “relatable beginner,” don’t package like a guru with suits and polished thumbnails. If your angle is “serious authority,” don’t package like a casual vlogger.
Positioning works only if the visual signals are consistent with the message you’re sending.
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Step 5: Constantly Test
Positioning isn't finalized, you can change it as you go.
If the angle you chose doesn't resonate with the market, try another positioning.
Though keep in mind that any positioning you want to go with must be backed by data, don't just follow your intuition.
Positioning isn't finalized, you can change it as you go.
If the angle you chose doesn't resonate with the market, try another positioning.
Though keep in mind that any positioning you want to go with must be backed by data, don't just follow your intuition.
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TL;DR: Your niche doesn't matter, your POSITIONING is the real deal. You can break through any "saturated" niche with a strong positioning.
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If you found this helpful:
1. Follow @NotNotAbu2
2. Like/retweet the 1st post
1. Follow @NotNotAbu2
2. Like/retweet the 1st post
