23 tips for new copywriters (from a 13 year veteran):
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~3 min read
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23 tips for new copywriters
(from a 13 year veteran):
(from a 13 year veteran):
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Don’t believe the hype.
Copywriting’s not quick and easy money.
It takes a serious investment of time and effort to get good enough to earn big money.
Copywriting’s not quick and easy money.
It takes a serious investment of time and effort to get good enough to earn big money.
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Don’t try to master everything at once.
To start, pick one type of copy to focus on.
For example, emails or sales pages.
To start, pick one type of copy to focus on.
For example, emails or sales pages.
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And when you’ve got the basics down…
Focus on improving one element at a time.
For example, headlines or leads.
Focus on improving one element at a time.
For example, headlines or leads.
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Read and dissect good copy.
Break it down to its individual elements.
This’ll put your learning on steroids.
Break it down to its individual elements.
This’ll put your learning on steroids.
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Build a swipe file.
Anytime you come across great emails, landing pages, or any other copy make sure you save them.
And you’ll soon have a valuable source of inspiration.
Anytime you come across great emails, landing pages, or any other copy make sure you save them.
And you’ll soon have a valuable source of inspiration.
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Read Harry Browne’s:
• The Secret of Selling Anything
It’ll help you understand salesmanship.
• The Secret of Selling Anything
It’ll help you understand salesmanship.
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Don’t overlook the writing side.
It’s trendy to dismiss the importance of writing.
But you won’t find any great copywriters who aren’t also great writers.
It’s trendy to dismiss the importance of writing.
But you won’t find any great copywriters who aren’t also great writers.
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Don’t reinvent the wheel.
Use proven templates and formulas.
You want to sell, not win awards for creativity.
Use proven templates and formulas.
You want to sell, not win awards for creativity.
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Understand who you’re selling to.
So you can write to them about what’s important to them.
In the language they use.
So you can write to them about what’s important to them.
In the language they use.
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Understand what you’re selling.
And not just the features and benefits.
Dig deep into the story behind it.
And not just the features and benefits.
Dig deep into the story behind it.
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Understand your competition.
Make sure you’re not saying the same thing as everyone else.
You want to stand out, not blend in.
Make sure you’re not saying the same thing as everyone else.
You want to stand out, not blend in.
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Become a proof and credibility detective.
Hunt down anything and everything that makes your copy more believable.
From testimonials to scientific studies.
Hunt down anything and everything that makes your copy more believable.
From testimonials to scientific studies.
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Don’t wing it on every project.
Develop your own writing system.
For example:
1. Research the product.
2. Research the prospect.
3. And so on.
Develop your own writing system.
For example:
1. Research the product.
2. Research the prospect.
3. And so on.
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Remember the 40/40/20 rule:
40% of the success of a promotion is down to the market.
40% the offer.
And only 20% the copy.
(Though now it's more like 50% the market, 30% the offer.)
40% of the success of a promotion is down to the market.
40% the offer.
And only 20% the copy.
(Though now it's more like 50% the market, 30% the offer.)
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Market yourself every single day.
Always do at least one thing a day to help get clients.
For example:
• Send cold emails.
• Post on a job board.
• Write quality content.
Always do at least one thing a day to help get clients.
For example:
• Send cold emails.
• Post on a job board.
• Write quality content.
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Build your personal brand.
Pick a platform.
And share valuable content.
The game gets much easier when clients come to you.
Pick a platform.
And share valuable content.
The game gets much easier when clients come to you.
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Position yourself as an expert.
Don’t beg for work from potential clients.
Instead ask about their problems.
And explain how you can solve them.
Don’t beg for work from potential clients.
Instead ask about their problems.
And explain how you can solve them.
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Be careful of overly eager clients.
Especially if you don’t know them.
They tend to quickly cool off.
Especially if you don’t know them.
They tend to quickly cool off.
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If a potential client tells you:
He’s worked with 5 or 6 other copywriters.
And none of them were any good.
Chances are he’s the problem.
He’s worked with 5 or 6 other copywriters.
And none of them were any good.
Chances are he’s the problem.
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Don’t celebrate too early.
You don’t get paid when you get a client.
You get paid when the money hits your account.
You don’t get paid when you get a client.
You get paid when the money hits your account.
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No one has a 100% track record.
Failures are to be expected.
Learn what you can from them.
Then move on.
Failures are to be expected.
Learn what you can from them.
Then move on.
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Never stop studying.
Don’t read a few books, take a course, and think you’re done.
The learning process never stops.
Don’t read a few books, take a course, and think you’re done.
The learning process never stops.
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And if you can stretch to it…
Invest in coaching.
Or a mastermind group.
They’re the best ways to shorten the learning and earning process.
Invest in coaching.
Or a mastermind group.
They’re the best ways to shorten the learning and earning process.
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Follow me @AndrewWriteCopy for more tweets and threads on marketing and copywriting.
And if you found this thread valuable, RT the first tweet to help your fellow persuasion professionals:
And if you found this thread valuable, RT the first tweet to help your fellow persuasion professionals:
Andrew Gould@AndrewWriteCopy
23 tips for new copywriters
(from a 13 year veteran):
(from a 13 year veteran):
