Marketing Books 13 must-read books for the direct response...
Andrew Gould@AndrewWriteCopy
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Apr 11, 2025
~3 min read
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Marketing Books
13 must-read books for the direct response marketer.
Though any business owner should understand at least the basics of marketing.
Let me know your recommendations.
// THREAD //
13 must-read books for the direct response marketer.
Though any business owner should understand at least the basics of marketing.
Let me know your recommendations.
// THREAD //
2
The Ultimate Marketing Plan by Dan Kennedy
Dan lays out the fundamentals of direct response marketing.
A great book for anyone new to marketing to get an understanding of exactly what direct response is.
Dan lays out the fundamentals of direct response marketing.
A great book for anyone new to marketing to get an understanding of exactly what direct response is.
3
The 1-Page Marketing Plan by Allan Dib
This builds on the above book and helps you create a simple and effective plan for your marketing.
Though it is, to put it mildly, heavily inspired by the work of Dean Jackson and Joe Polish.
This builds on the above book and helps you create a simple and effective plan for your marketing.
Though it is, to put it mildly, heavily inspired by the work of Dean Jackson and Joe Polish.
4
Watertight Marketing by Bryony Thomas
If you just want to read one marketing book, you can't go wrong with this one.
It does a fantastic job of laying out a complete, practical marketing system.
If you just want to read one marketing book, you can't go wrong with this one.
It does a fantastic job of laying out a complete, practical marketing system.
5
Traction by Gabriel Weinberg & Justin Mare
Though targeted at startups this is an excellent guide for any business wanting more customers.
Though targeted at startups this is an excellent guide for any business wanting more customers.
6
80/20 Sales and Marketing by Perry Marshall
The 80/20 principle is such a powerful concept you should be using it in pretty much every area of life.
This shows you how to apply it to your business's sales and marketing.
The 80/20 principle is such a powerful concept you should be using it in pretty much every area of life.
This shows you how to apply it to your business's sales and marketing.
7
$100M Offers by Alex Hormozi
The best copy in the world is going to struggle to sell a bad offer.
That's where this book steps in as it does a great job of helping you create a killer offer.
The best copy in the world is going to struggle to sell a bad offer.
That's where this book steps in as it does a great job of helping you create a killer offer.
8
How to Create a Million Dollar Unique Selling Proposition by Bill Bodri
This book isn't close to being as well known as it deserves to be.
A fantastic resource for putting together a USP for any business.
This book isn't close to being as well known as it deserves to be.
A fantastic resource for putting together a USP for any business.
9
How To Make Maximum Money With Minimum Customers by Craig Garber
An excellent book for anyone involved in direct response marketing.
Garber - a Gary Halbert disciple - shares actionable advice including his own sales letter template.
An excellent book for anyone involved in direct response marketing.
Garber - a Gary Halbert disciple - shares actionable advice including his own sales letter template.
10
The Sticking Point Solution by Jay Abraham
You can seldom go wrong with anything from Jay.
And though Getting Everything You Can Out of All You've Got might be the famous book, this is the better book as it's more organised.
You can seldom go wrong with anything from Jay.
And though Getting Everything You Can Out of All You've Got might be the famous book, this is the better book as it's more organised.
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Primalbranding by Patrick Hanlon
Direct response marketers tend to turn their noses up at branding.
But they shouldn't as it's a powerful long-term tool and this book shows you exactly what you need to focus on to create an effective brand.
Direct response marketers tend to turn their noses up at branding.
But they shouldn't as it's a powerful long-term tool and this book shows you exactly what you need to focus on to create an effective brand.
12
Made to Stick by Chip Heath & Dan Heath
Though not purely a marketing book, this is all about what makes ideas memorable.
But the principles it covers can, and should, be applied to your marketing.
Though not purely a marketing book, this is all about what makes ideas memorable.
But the principles it covers can, and should, be applied to your marketing.
13
RFM and Beyond by Donald Libey & Christopher Pickering
Not the most exciting book to read, but it'll help you understand how to get the most out of the back-end of your business.
Not the most exciting book to read, but it'll help you understand how to get the most out of the back-end of your business.
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Drilling Down by Jim Novo
And this goes even further. Not one for beginners, but if you apply what it teaches you will make more money.
And this goes even further. Not one for beginners, but if you apply what it teaches you will make more money.
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Andrew Gould@AndrewWriteCopy
Marketing Books
13 must-read books for the direct response marketer.
Though any business owner should understand at least the basics of marketing.
Let me know your recommendations.
// THREAD //
13 must-read books for the direct response marketer.
Though any business owner should understand at least the basics of marketing.
Let me know your recommendations.
// THREAD //
