4 Ways to Create Urgency Urgency is a key factor in how well your...
Andrew Gould@AndrewWriteCopy
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Apr 11, 2025
~2 min read
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4 Ways to Create Urgency
Urgency is a key factor in how well your copy sells.
There's a huge difference between someone deciding they'll buy, and actually buying.
Think of all the times you've meant to get something, put it off, and ended up forgetting about it.
// THREAD //
Urgency is a key factor in how well your copy sells.
There's a huge difference between someone deciding they'll buy, and actually buying.
Think of all the times you've meant to get something, put it off, and ended up forgetting about it.
// THREAD //
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1) The Offer
This is where you add urgency to your offer.
Typically with some sort of scarcity and/or deadline.
It's easy to do, most business use it at some point, and you can see it all the time on Twitter:
"Only 4 left"
"1 hour to go"
"Price increase coming tomorrow"
This is where you add urgency to your offer.
Typically with some sort of scarcity and/or deadline.
It's easy to do, most business use it at some point, and you can see it all the time on Twitter:
"Only 4 left"
"1 hour to go"
"Price increase coming tomorrow"
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2) Organic
This is where you don't have to change your offer, and can instead take advantage of what's going on in the world.
For example:
"Last weekend to guarantee your order for Christmas."
Though you can combine the two:
"Take advantage of our special Mother's Day Deal."
This is where you don't have to change your offer, and can instead take advantage of what's going on in the world.
For example:
"Last weekend to guarantee your order for Christmas."
Though you can combine the two:
"Take advantage of our special Mother's Day Deal."
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3) Why Now?
This is where you explain to your prospects why right now is the best time to buy.
You want to do this towards the start of your copy, just after you make your big promise.
For example, if you're selling a guide to crypto, and your promise is to make money...
This is where you explain to your prospects why right now is the best time to buy.
You want to do this towards the start of your copy, just after you make your big promise.
For example, if you're selling a guide to crypto, and your promise is to make money...
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Then a reason to buy right now might be:
- The market's proven.
- And it's still new enough to make easy money for someone who knows what they're doing.
- But that won't last.
- So you want to get started asap.
- The market's proven.
- And it's still new enough to make easy money for someone who knows what they're doing.
- But that won't last.
- So you want to get started asap.
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4) What They Risk
This is where you let your prospects know what they risk if they don't buy right now.
This goes towards the end of your copy, typically just before your final CTA.
Sticking with the crypto example...
This is where you let your prospects know what they risk if they don't buy right now.
This goes towards the end of your copy, typically just before your final CTA.
Sticking with the crypto example...
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Here's what prospects risk by not buying:
- Lose out on the opportunity to get in on the ground floor.
- End up with negative interest rates.
- And inflation eating away at their savings.
And you can also remind them of the reasons to buy right now.
To sum up...
- Lose out on the opportunity to get in on the ground floor.
- End up with negative interest rates.
- And inflation eating away at their savings.
And you can also remind them of the reasons to buy right now.
To sum up...
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You can add urgency to your copy through:
- Scarcity/deadlines in the offer.
- Taking advantage of current events such as holidays.
- Telling your prospects why now is the best time to buy.
- And telling them what they risk by not buying.
- Scarcity/deadlines in the offer.
- Taking advantage of current events such as holidays.
- Telling your prospects why now is the best time to buy.
- And telling them what they risk by not buying.
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If you enjoyed this thread and found it valuable, consider retweeting it to help more marketers and copywriters.
Andrew Gould@AndrewWriteCopy
4 Ways to Create Urgency
Urgency is a key factor in how well your copy sells.
There's a huge difference between someone deciding they'll buy, and actually buying.
Think of all the times you've meant to get something, put it off, and ended up forgetting about it.
// THREAD //
Urgency is a key factor in how well your copy sells.
There's a huge difference between someone deciding they'll buy, and actually buying.
Think of all the times you've meant to get something, put it off, and ended up forgetting about it.
// THREAD //