🧵 YouTube is a MASSIVE business opportunity Here’s how to turn your...
Abu (YouTube Strategist)@NotNotAbu2
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Sep 02, 2025
~1 min read
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🧵 YouTube is a MASSIVE business opportunity
Here’s how to turn your channel into an asset (thread):
Here’s how to turn your channel into an asset (thread):
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1. Don't think like a creator
Creators chase views (vanity metrics)
Your goal should be to create impact and make money, which isn't going to happen if you don't think like a business owner
Learn about distribution, gathering attention, external monetization, etc
Creators chase views (vanity metrics)
Your goal should be to create impact and make money, which isn't going to happen if you don't think like a business owner
Learn about distribution, gathering attention, external monetization, etc
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2. Brand > Content
The videos are temporary, but your identity is long-term.
Decide:
- What do I stand for?
- What unique value do I provide?
- Why should people care about me?
Strong brands attract loyal fans, not just viewers.
The videos are temporary, but your identity is long-term.
Decide:
- What do I stand for?
- What unique value do I provide?
- Why should people care about me?
Strong brands attract loyal fans, not just viewers.
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3. Build systems
A business runs on systems, so your YouTube channel needs as well
Make sure you have a:
- SOPs
- Workflow
- Ideation process
– Posting schedule
A business runs on systems, so your YouTube channel needs as well
Make sure you have a:
- SOPs
- Workflow
- Ideation process
– Posting schedule
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4. External monetization
YouTube AdSense revenue is peanuts compared to what you could be making with external monetization
The issue is that most people think they need to already be huge to start external monetization, but that's not the case
There are specialized channels on YouTube that you've probably never heard of, and they only get 1k-5k views on their videos, but they make hundreds of thousands of dollars solely from YouTube
YouTube AdSense revenue is peanuts compared to what you could be making with external monetization
The issue is that most people think they need to already be huge to start external monetization, but that's not the case
There are specialized channels on YouTube that you've probably never heard of, and they only get 1k-5k views on their videos, but they make hundreds of thousands of dollars solely from YouTube
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5. Use YouTube as a funnel
Your videos are not for show, they should have a strategic purpsoe
Before you post, decide whether it is meant to be a top of the funnel, to establish a narrative, to launch a product, etc.
Approach YouTube as a marketing medium
Your videos are not for show, they should have a strategic purpsoe
Before you post, decide whether it is meant to be a top of the funnel, to establish a narrative, to launch a product, etc.
Approach YouTube as a marketing medium
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Summary:
1. Don't think like a creator
2. Brand > Content
3. Build systems
4. External monetization
5. Use YouTube as a funnel
1. Don't think like a creator
2. Brand > Content
3. Build systems
4. External monetization
5. Use YouTube as a funnel
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If you found this helpful:
1. Follow @NotNotAbu2
2. Like/Retweet the 1st Post
1. Follow @NotNotAbu2
2. Like/Retweet the 1st Post
