Alphabet Copywriting How your ABCs can transform your copy into a...
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~2 min read
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Alphabet Copywriting
How your ABCs can transform your copy into a slippery slide.
(And strengthen your sales argument.)
// THREAD //
How your ABCs can transform your copy into a slippery slide.
(And strengthen your sales argument.)
// THREAD //
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Before we dive in...
This is part of a series of threads all about making your copy silky smooth.
You can find the previous thread here:
This is part of a series of threads all about making your copy silky smooth.
You can find the previous thread here:
Andrew Gould@AndrewWriteCopy
Copywriting with a Stutter
How developing a stutter makes your copy smoother and easier to read.
// THREAD //
How developing a stutter makes your copy smoother and easier to read.
// THREAD //
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You know your ABCs, right?
A..
B..
C..
D..
E..
And so on.
One letter follows another in an order we all understand.
Let's see what happens if I break that order:
A..
B..
C..
D..
E..
And so on.
One letter follows another in an order we all understand.
Let's see what happens if I break that order:
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A...
T...
Z...
D...
Q...
Now it's confusing.
It's still five letters from the alphabet but it's lost all meaning.
And here's how that applies to your copy:
T...
Z...
D...
Q...
Now it's confusing.
It's still five letters from the alphabet but it's lost all meaning.
And here's how that applies to your copy:
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When your prospects start reading your copy...
They expect one point to lead to the next point.
Like the alphabet, they want:
Point A
To lead to...
Point B
To lead to...
Point C
And so on.
And if it doesn't...
They expect one point to lead to the next point.
Like the alphabet, they want:
Point A
To lead to...
Point B
To lead to...
Point C
And so on.
And if it doesn't...
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If point A jumps straight to point F...
You'll confuse them...
You'll confuse them...
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And if you confuse them...
They'll stop reading meaning they won't buy.
For example:
They'll stop reading meaning they won't buy.
For example:
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If you write about energy price rises.
And then go into cryptocurrency...
You've not made any connection between the points.
And you're going to lose your readers.
But if you...
And then go into cryptocurrency...
You've not made any connection between the points.
And you're going to lose your readers.
But if you...
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Write about:
- Energy price rises.
- Price rises in general.
- Inflation.
- The need to beat inflation.
- And only then introduce crypto.
Now each point flows into the next point.
And not only have you...
- Energy price rises.
- Price rises in general.
- Inflation.
- The need to beat inflation.
- And only then introduce crypto.
Now each point flows into the next point.
And not only have you...
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Built a slippery slide for your reader.
You've also constructed a compelling sales argument.
So to sum up...
You've also constructed a compelling sales argument.
So to sum up...
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Make sure:
- You treat your copy like your ABCs.
- Each point connects to the next.
- And you don't skip any points.
To help with this, I always outline my copy before I write it.
That way I can make sure I'm not missing any points.
- You treat your copy like your ABCs.
- Each point connects to the next.
- And you don't skip any points.
To help with this, I always outline my copy before I write it.
That way I can make sure I'm not missing any points.
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Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
Andrew Gould@AndrewWriteCopy
Alphabet Copywriting
How your ABCs can transform your copy into a slippery slide.
(And strengthen your sales argument.)
// THREAD //
How your ABCs can transform your copy into a slippery slide.
(And strengthen your sales argument.)
// THREAD //