Instantly Turbocharge Your Writing As a copywriter your focus...
Andrew Gould@AndrewWriteCopy
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Apr 11, 2025
~2 min read
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Instantly Turbocharge Your Writing
As a copywriter your focus should be on selling, not writing.
That said, the stronger your writing, the better it'll sell.
So in this short thread, I share a quick and easy technique to give anything you write more impact.
// THREAD //
As a copywriter your focus should be on selling, not writing.
That said, the stronger your writing, the better it'll sell.
So in this short thread, I share a quick and easy technique to give anything you write more impact.
// THREAD //
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Let's cut straight to the chase...
Remove the verb "to be" and all its forms wherever possible.
It's weak, passive, and can make your writing feel lifeless.
The "to be verbs":
- be
- is
- am
- are
- was
- were
- been
- being
Now let's look at a few ways you can remove it...
Remove the verb "to be" and all its forms wherever possible.
It's weak, passive, and can make your writing feel lifeless.
The "to be verbs":
- be
- is
- am
- are
- was
- were
- been
- being
Now let's look at a few ways you can remove it...
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1) Replace It
You can simply replace the verb with a stronger one.
For example:
"The food is delicious."
Switch "is" for a stronger verb:
"The food tastes delicious."
You can simply replace the verb with a stronger one.
For example:
"The food is delicious."
Switch "is" for a stronger verb:
"The food tastes delicious."
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2) Switch The Sentence Order
If you've used the passive voice, you can change the order of the sentence to make it active.
For example:
"The door was opened by the man."
Switch the order by moving the subject (the man) to the front:
"The man opened the door."
If you've used the passive voice, you can change the order of the sentence to make it active.
For example:
"The door was opened by the man."
Switch the order by moving the subject (the man) to the front:
"The man opened the door."
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3) Change "-ing"
If you’re following "to be" with a verb ending in “-ing” you can use a different verb ending.
For example:
"The dog was growling."
With the “-ing” changed we get:
"The dog growled."
If you’re following "to be" with a verb ending in “-ing” you can use a different verb ending.
For example:
"The dog was growling."
With the “-ing” changed we get:
"The dog growled."
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4) Show Not Tell
You can show your readers a scene, rather than tell them about it.
For example:
"The room was freezing."
Tells the reader, whereas:
"Icicles hung from the ceiling."
Shows them.
You can show your readers a scene, rather than tell them about it.
For example:
"The room was freezing."
Tells the reader, whereas:
"Icicles hung from the ceiling."
Shows them.
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5) De-nominalise
A fancy way of saying check if you've got any nouns you can convert to verbs.
For example:
"I was able to finish early."
Converting "finish" from the noun to the verb:
"I finished early."
To sum up...
A fancy way of saying check if you've got any nouns you can convert to verbs.
For example:
"I was able to finish early."
Converting "finish" from the noun to the verb:
"I finished early."
To sum up...
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Remove the verb "to be" and all its forms wherever possible.
You can do this by:
- Replacing it with a stronger verb.
- Switching the sentence order.
- Changing verb endings.
- Showing not telling.
- And converting nouns to verbs.
And your writing will be stronger for it.
You can do this by:
- Replacing it with a stronger verb.
- Switching the sentence order.
- Changing verb endings.
- Showing not telling.
- And converting nouns to verbs.
And your writing will be stronger for it.
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Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
Andrew Gould@AndrewWriteCopy
Instantly Turbocharge Your Writing
As a copywriter your focus should be on selling, not writing.
That said, the stronger your writing, the better it'll sell.
So in this short thread, I share a quick and easy technique to give anything you write more impact.
// THREAD //
As a copywriter your focus should be on selling, not writing.
That said, the stronger your writing, the better it'll sell.
So in this short thread, I share a quick and easy technique to give anything you write more impact.
// THREAD //
