7 quick and easy persuasive writing techniques:
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~2 min read
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7 quick and easy persuasive writing techniques:
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1) Own it!
Use "your" for ownership.
As when we own something we think it’s more valuable.
So instead of:
"Claim the discount."
You’d write:
"Claim your discount."
Use "your" for ownership.
As when we own something we think it’s more valuable.
So instead of:
"Claim the discount."
You’d write:
"Claim your discount."
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2) Frame it!
Use “you” to frame your content.
This keeps the focus on your prospect.
So instead of:
"I’m going to teach you..."
You’d write:
"You’re going to discover..."
Use “you” to frame your content.
This keeps the focus on your prospect.
So instead of:
"I’m going to teach you..."
You’d write:
"You’re going to discover..."
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3) Plus!
Use "plus" for extra emphasis.
So instead of:
"Double your strength... and double your flexibility"
You'd write:
"Double your strength... plus double your flexibility"
Though don't overuse it as it can get tiresome to read.
Use "plus" for extra emphasis.
So instead of:
"Double your strength... and double your flexibility"
You'd write:
"Double your strength... plus double your flexibility"
Though don't overuse it as it can get tiresome to read.
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4) Keep it clean!
Use "clean" language.
That means the exact language of your target market so there's no confusion about what you mean.
So if they say:
"My site's not making many sales."
Don’t use the word “conversion”, use their word “sales”.
Use "clean" language.
That means the exact language of your target market so there's no confusion about what you mean.
So if they say:
"My site's not making many sales."
Don’t use the word “conversion”, use their word “sales”.
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5) Obey me!
Use direct commands.
They grab your prospects' attention, get them to engage with your copy, and focus on what's important.
Examples:
• Listen
• Remember
• Pay attention
• Think about it
• Ask yourself this
Use direct commands.
They grab your prospects' attention, get them to engage with your copy, and focus on what's important.
Examples:
• Listen
• Remember
• Pay attention
• Think about it
• Ask yourself this
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6) Get excited!
To create excitement...
Simply tell your prospect you've got something exciting for them.
For example:
"I've got something fantastic to share with you today."
And:
"In this email you'll discover the single most effective technique for building trust."
To create excitement...
Simply tell your prospect you've got something exciting for them.
For example:
"I've got something fantastic to share with you today."
And:
"In this email you'll discover the single most effective technique for building trust."
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7) Numbers rule!
Plain numbers are almost always easier to understand than percentages because percentages are an abstract concept.
So instead of:
"60% of people"
You'd write:
"3 out of 5 people"
Plain numbers are almost always easier to understand than percentages because percentages are an abstract concept.
So instead of:
"60% of people"
You'd write:
"3 out of 5 people"
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To sum up:
1) Use "your" for ownership.
2) Use “you” to frame your content.
3) Use "plus" for extra emphasis.
4) Use "clean" language.
5) Use direct commands.
6) Tell your prospect you've got something exciting.
7) Use numbers instead of percentages.
1) Use "your" for ownership.
2) Use “you” to frame your content.
3) Use "plus" for extra emphasis.
4) Use "clean" language.
5) Use direct commands.
6) Tell your prospect you've got something exciting.
7) Use numbers instead of percentages.
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Andrew Gould@AndrewWriteCopy
7 quick and easy persuasive writing techniques:
