Last year, I brought together 100s of business owners and asked...
Codie Sanchez@Codie_Sanchez
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Apr 12, 2025
~2 min read
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Last year, I brought together 100s of business owners and asked them: what's the biggest thing holding your business back?
This is what they said (& how I answered):
This is what they said (& how I answered):
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1. Hires That Weigh Down Your Business
Q: How do you know you’ve made a right hire off the bat, instead of wasting a bunch of time and money before you realize they’re a bad fit?
A:
Q: How do you know you’ve made a right hire off the bat, instead of wasting a bunch of time and money before you realize they’re a bad fit?
A:
2:07
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2. Levers to Pull for MORE Cash
Q: My business is at a plateau. How can I increase revenue??
Answer 1:
Not only did he get an answer, he actually IMPLEMENTED it between our first workshop & second. Here's the results:
Q: My business is at a plateau. How can I increase revenue??
Answer 1:
Not only did he get an answer, he actually IMPLEMENTED it between our first workshop & second. Here's the results:
2:18
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Another change this guy made:
We recommended he go to 90 day terms.
He said his supplier would never go for it.
The supplier did pushback but after an hour-long convo, they agreed to it.
This was another major way they moved their cashflow position to 30%.
We recommended he go to 90 day terms.
He said his supplier would never go for it.
The supplier did pushback but after an hour-long convo, they agreed to it.
This was another major way they moved their cashflow position to 30%.
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3. How to Decrease Risk on a Hire
Q: We want to scale up our marketing. We’ve been mostly organic up til now. But we know nothing about marketing. Where do I even start with hiring a CMO or media buyer?
A:
Q: We want to scale up our marketing. We’ve been mostly organic up til now. But we know nothing about marketing. Where do I even start with hiring a CMO or media buyer?
A:
1:57
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4. How to Train Up the Right People
Q: How do you prepare a new employee without holding their hand?
A: (This strategy ala my bud Sam Parr)
Q: How do you prepare a new employee without holding their hand?
A: (This strategy ala my bud Sam Parr)
1:35
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5. The Real Pricing Formula
Q: People can’t afford our product. How do I find people willing to pay more?
A:
Q: People can’t afford our product. How do I find people willing to pay more?
A:
2:17
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6. Internal Marketing
Q: We do zero marketing, but get more business through tech employees who recommend us to their new employer.. How can we be more intentional with referrals?
A:
Q: We do zero marketing, but get more business through tech employees who recommend us to their new employer.. How can we be more intentional with referrals?
A:
1:44
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7. Non-Sleazy Marketing
Q: How do I market to people’s pain points without feeling like I’m taking advantage of them?
A:
Q: How do I market to people’s pain points without feeling like I’m taking advantage of them?
A:
1:47
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8. How to Handle Under-Performers
Q: The leaders on my team are holding the business back. What do I do?
A: Set new expectations. Hold the line if those expectations aren’t met. Be willing to do the unpleasant thing…
But here’s the truth about firing:
Q: The leaders on my team are holding the business back. What do I do?
A: Set new expectations. Hold the line if those expectations aren’t met. Be willing to do the unpleasant thing…
But here’s the truth about firing:
1:15
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Sam Walton said, “Most everything I've done, I've copied from somebody else.”
I hope there's at least one nugget here that you can copy to transform your own business.
I hope there's at least one nugget here that you can copy to transform your own business.
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We’re hosting another in-person Scale Up workshop VERY soon.
This time with even more seasoned CEOs who have already passed the milestones you’re chasing…
Details here:
contrarianthinking.biz/scaling-x
This time with even more seasoned CEOs who have already passed the milestones you’re chasing…
Details here:
contrarianthinking.biz/scaling-x