Rich people know a secret. While normal people grind for a...
Codie Sanchez@Codie_Sanchez
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Oct 26, 2025
~4 min read
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Rich people know a secret.
While normal people grind for a promotion or start side hustles, the wealthy get rich quietly.
But I think everyone deserves to know the secret, so this is what my book “Main Street Millionaire” is all about:
While normal people grind for a promotion or start side hustles, the wealthy get rich quietly.
But I think everyone deserves to know the secret, so this is what my book “Main Street Millionaire” is all about:
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The greatest lesson I took from working in finance was this:
The wealthiest people I met all had one thing in common.
They didn’t trade their time for a paycheck.
They OWNED.
The wealthiest people I met all had one thing in common.
They didn’t trade their time for a paycheck.
They OWNED.
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There are 3 major trends impacting ownership right now:
1. Boomer owners are retiring en masse
2. Young people are sick of corporate life
3. Wall Street, PE, and conglomerates are eating up local businesses
Here’s the thing about these trends…
1. Boomer owners are retiring en masse
2. Young people are sick of corporate life
3. Wall Street, PE, and conglomerates are eating up local businesses
Here’s the thing about these trends…
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They pose a challenge to communities across the world.
But they also pose a once-in-a-generation wealth creation opportunity.
How exactly do you take advantage of it?
Here’s how I walk you through it in my book (The RICH Framework):
But they also pose a once-in-a-generation wealth creation opportunity.
How exactly do you take advantage of it?
Here’s how I walk you through it in my book (The RICH Framework):
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1. R is for Research
Business-buying can be insanely profitable, enjoyable, and fulfilling.
It can also be financially, mentally, and spiritually draining — if you pick the wrong business.
That’s why you start with R.
Business-buying can be insanely profitable, enjoyable, and fulfilling.
It can also be financially, mentally, and spiritually draining — if you pick the wrong business.
That’s why you start with R.
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This is the most common question I get:
“What business should I buy?”
It’s unfair for me to answer. Because it’s the wrong question. The right question is:
“What business is right FOR ME?”
And THAT answer, is not one I can decide for you...
“What business should I buy?”
It’s unfair for me to answer. Because it’s the wrong question. The right question is:
“What business is right FOR ME?”
And THAT answer, is not one I can decide for you...
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But I can give you the tools you’ll need to answer that question for yourself:
- Figure out your zone of genius
- Decide what size biz fits for you
- Review historically best/worst industries
- Define your deal box
- Figure out your zone of genius
- Decide what size biz fits for you
- Review historically best/worst industries
- Define your deal box
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Research also includes all the other pre-action action of an acquisition:
- How to find a motivated seller
- How to evaluate a business
- How to conduct due diligence
(There’s a reason I wrote a whole book on this… it’s a lot)
- How to find a motivated seller
- How to evaluate a business
- How to conduct due diligence
(There’s a reason I wrote a whole book on this… it’s a lot)
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2. I is for Invest
If step 1 is about preparing, step 2 is when sh*t starts getting real:
- The power of debt in deals
- 6 different ways to finance a business
- Finding the right attorney & what you need from them
- How to structure deals & negotiate
Not to mention…
If step 1 is about preparing, step 2 is when sh*t starts getting real:
- The power of debt in deals
- 6 different ways to finance a business
- Finding the right attorney & what you need from them
- How to structure deals & negotiate
Not to mention…
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A brief guide to business partnerships.
(Paired with a few horror stories from my ghost of partner’s past..)
(Paired with a few horror stories from my ghost of partner’s past..)
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Plus 6 negotiation tips on how to make your first deal a slam dunk:
1. Pros control terms
2. Be likable
3. Be patient
4. Flinches & questions
5. Meet them at home
6. Be ready to walk
1. Pros control terms
2. Be likable
3. Be patient
4. Flinches & questions
5. Meet them at home
6. Be ready to walk
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3. C is for Command
Guess what happens after you buy a business?
You now… own a business.
Shocker, I know.
Also, you now run a business. Unless, of course, you hire an operator…
Guess what happens after you buy a business?
You now… own a business.
Shocker, I know.
Also, you now run a business. Unless, of course, you hire an operator…
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Whether or not you have an operator is a choice you make back at step 1.
You’ll search for a biz that either:
- Has an existing operator
- Has enough cashflow to hire one
- You can operate yourself
Managing an operator is a different game from operating. MSM goes over both.
You’ll search for a biz that either:
- Has an existing operator
- Has enough cashflow to hire one
- You can operate yourself
Managing an operator is a different game from operating. MSM goes over both.
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At any rate, you’ll need a game plan to break up the overwhelming task of transitioning a business.
I use a 120-day formula:
- Days 1-30: Leadership & Culture
- Days 30-60: Transfer & Transition
- Days 60-90: Stabilize & Systematize
- Days 90-120: Power Up
Overview here:
I use a 120-day formula:
- Days 1-30: Leadership & Culture
- Days 30-60: Transfer & Transition
- Days 60-90: Stabilize & Systematize
- Days 90-120: Power Up
Overview here:
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4. H is for Harness
First 120 days are down. Now we’re in go mode. We'll turn this biz into a powerhouse with:
- Smart pricing strategies
- New income streams
- Optimized tech
- Recurring rev
- More reviews
- Referral programs
- Faster lead response
And my favorite part…
First 120 days are down. Now we’re in go mode. We'll turn this biz into a powerhouse with:
- Smart pricing strategies
- New income streams
- Optimized tech
- Recurring rev
- More reviews
- Referral programs
- Faster lead response
And my favorite part…
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How to set up autopilot.
So your team can run your business, instead of your business running you.
So your team can run your business, instead of your business running you.
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And the finale…
Maybe you don't want to own a business for the long term:
- Life happens
- It’s a stepping stone to other ventures
- Or you’re simply ready to cash out
There’s a formula to selling for much more than you paid for.
Maybe you don't want to own a business for the long term:
- Life happens
- It’s a stepping stone to other ventures
- Or you’re simply ready to cash out
There’s a formula to selling for much more than you paid for.
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That’s The RICH Framework in a nutshell.
All the things they should have taught us but didn’t.
I spent literal years creating the deep dive guide to this process in book form.
And I truly believe it will change your life (and your bank account) if you follow it.
All the things they should have taught us but didn’t.
I spent literal years creating the deep dive guide to this process in book form.
And I truly believe it will change your life (and your bank account) if you follow it.
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It’s finally out in the world TODAY.
Order here & you’ll have it in your hands soon.
(Submit your order number here and you get a free ticket to hang with me live too!)
contrarianthinking.biz/3Oe426p
Order here & you’ll have it in your hands soon.
(Submit your order number here and you get a free ticket to hang with me live too!)
contrarianthinking.biz/3Oe426p
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Oh by the way - your boss does NOT want you to read this book.
That should be incentive enough 😉
If you found this valuable or would like to help get the book to as many people as possible, you can share this post here:
x.com/Codie_Sanchez/…
That should be incentive enough 😉
If you found this valuable or would like to help get the book to as many people as possible, you can share this post here:
x.com/Codie_Sanchez/…
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Seeing my book in London, India and your reviews will never get old. Love that so many builders are not listening to the noise and BUILDING!
