I'm going to do a short timeline since I screwed up some dates 2019...
TMIKpop@tmikpop
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Sep 23, 2025
~1 min read
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1
I'm going to do a short timeline since I screwed up some dates
2019 - MHJ joins Hybe as chief branding officer. Is to create a GG under Source. Decides she wants her own label.
2021 - Ador is created. MHJ is granted 15% in stock options
2022 - MHJ is granted addl options
2019 - MHJ joins Hybe as chief branding officer. Is to create a GG under Source. Decides she wants her own label.
2021 - Ador is created. MHJ is granted 15% in stock options
2022 - MHJ is granted addl options
2
2022, Jul - New Jeans debuts.
2022, end - Ador has debt of 4B, net loss of 3.2B
2023, 1Q - MHJ sold stocks are very low price for equivalent of 18% shares
2023, end - VP L leaves Hybe finance dept, joins Ador. Allegedly downloads large amount of Hybe finance data
2022, end - Ador has debt of 4B, net loss of 3.2B
2023, 1Q - MHJ sold stocks are very low price for equivalent of 18% shares
2023, end - VP L leaves Hybe finance dept, joins Ador. Allegedly downloads large amount of Hybe finance data
3
2023, end/2024, beginning - Hybe receives tip that MHJ is meeting with investors about selling Ador, taking New Jeans
2024
23 Mar - VP L notes about selling Ador to sovereign wealth funds
25 Mar - ILLIT debuts
29 Mar - VP L "untouchable" and "escape" notes
2024
23 Mar - VP L notes about selling Ador to sovereign wealth funds
25 Mar - ILLIT debuts
29 Mar - VP L "untouchable" and "escape" notes
4
3 Apr - Email sent by VP Shin
16 Apr - MHJ sends email with CC to parents
22 Apr - BELIFT responds
22 Apr - Hybe announces audit
22 Apr - MHJ gives first statement, primarily accusing BELIFT of copying her
16 Apr - MHJ sends email with CC to parents
22 Apr - BELIFT responds
22 Apr - Hybe announces audit
22 Apr - MHJ gives first statement, primarily accusing BELIFT of copying her
5
23 Apr - MHJ gives an interview and says she never met with investors, this is not amount money, this is about her being a whistleblower in regards to plagiarism
23 Apr - deadline to turn in laptops, etc.
24 Apr - deadline for audit questionnaire
23 Apr - deadline to turn in laptops, etc.
24 Apr - deadline for audit questionnaire
6
Everyone correcting me that Hybe did not exist in 2019. I’ll redo the timeline tomorrow