The power of reviews is wild. • 99.9% of customers read reviews •...
Codie Sanchez@Codie_Sanchez
93 views
Dec 28, 2023
~4 min read
Advertisement
1
The power of reviews is wild.
• 99.9% of customers read reviews
• 96% specifically look at negative reviews
• Lowest rating customers consider is 3.3/5
This is a major priority in all my businesses.. Here are 14 tactics to get more reviews:
• 99.9% of customers read reviews
• 96% specifically look at negative reviews
• Lowest rating customers consider is 3.3/5
This is a major priority in all my businesses.. Here are 14 tactics to get more reviews:
2
1. Positive review them first
We sent an auto text after each job at one of our service co's:
“[Tech's Name] said you were lovely to work with. Thanks for being incredible customers. If you felt the same, leave him a review here→[link]"
Law of reciprocity. They'd review back.
We sent an auto text after each job at one of our service co's:
“[Tech's Name] said you were lovely to work with. Thanks for being incredible customers. If you felt the same, leave him a review here→[link]"
Law of reciprocity. They'd review back.
3
2. Special event
We had a coffee shop that did a monthly community night - free coffee, live music.
The owner would greet people and tell them they could help the small biz by posting a Google review.
Then he’d walk around & thank reviewers in real time. They have 1,000s now.
We had a coffee shop that did a monthly community night - free coffee, live music.
The owner would greet people and tell them they could help the small biz by posting a Google review.
Then he’d walk around & thank reviewers in real time. They have 1,000s now.
4
3. Respond to every single review
We have a Slack channel for ALL reviews.
And respond to every single one. Even if negative, we work to fix it for them.
We try to give responses a bit of personality: “This is incredible, we have allergies now. Thank you!”
We have a Slack channel for ALL reviews.
And respond to every single one. Even if negative, we work to fix it for them.
We try to give responses a bit of personality: “This is incredible, we have allergies now. Thank you!”
5
4. Tip by proxy
From my friend Nolan Gore (@LeadershipAcad1) who runs a large series of service businesses.
Text your client:
“Hi! Leave our tech a tip by writing a 5-star review. His name is Miguel. Mention his name in a 5-star review and we will tip him $10 for you! Cheers!”
From my friend Nolan Gore (@LeadershipAcad1) who runs a large series of service businesses.
Text your client:
“Hi! Leave our tech a tip by writing a 5-star review. His name is Miguel. Mention his name in a 5-star review and we will tip him $10 for you! Cheers!”
6
@LeadershipAcad1 5. Automate with your CRM
Learned this one from @SqueegeeGod
He integrated NiceJob w/ his CRM to send customers a text to review
Followed by two well-timed follow-up emails if they didn't respond.
Added 300+ reviews & claimed the No 1 spot for local ‘window cleaning’ searches
Learned this one from @SqueegeeGod
He integrated NiceJob w/ his CRM to send customers a text to review
Followed by two well-timed follow-up emails if they didn't respond.
Added 300+ reviews & claimed the No 1 spot for local ‘window cleaning’ searches
7
@LeadershipAcad1 @SqueegeeGod 6. Wall of Success
You got a good review. Cool for Google, now let’s put it everywhere else.
Our sites are slathered with testimonials.
You can automate with a plugin like Taggbox.
And if you never know what to post on your biz's IG story? Share 1 positive review daily.
You got a good review. Cool for Google, now let’s put it everywhere else.
Our sites are slathered with testimonials.
You can automate with a plugin like Taggbox.
And if you never know what to post on your biz's IG story? Share 1 positive review daily.
8
@LeadershipAcad1 @SqueegeeGod 7. Run a contest
Do a monthly giveaway for reviews.
Ask customers to tag you on socials or use a custom hashtag.
Each post counts as an entry to the monthly drawing.
Do a monthly giveaway for reviews.
Ask customers to tag you on socials or use a custom hashtag.
Each post counts as an entry to the monthly drawing.
9
@LeadershipAcad1 @SqueegeeGod 8. Starloop
I haven’t personally used this one, but the concept is intriguing:
starloop.com
Customer leaves you a review, a tree gets planted in their honor.
Makes people feel good + a built-in incentive that you don’t have to actually facilitate.
I haven’t personally used this one, but the concept is intriguing:
starloop.com
Customer leaves you a review, a tree gets planted in their honor.
Makes people feel good + a built-in incentive that you don’t have to actually facilitate.
10
@LeadershipAcad1 @SqueegeeGod 9. Magic Moments
Good service gets a “good job” at best.
If you want to move people to review, you have to surprise and delight.
Get creative:
• Give an unexpected free item
• Add fun to a usually lame experience
• Personalize service in a way that makes them say, “wow”
Good service gets a “good job” at best.
If you want to move people to review, you have to surprise and delight.
Get creative:
• Give an unexpected free item
• Add fun to a usually lame experience
• Personalize service in a way that makes them say, “wow”
11
@LeadershipAcad1 @SqueegeeGod 10. Butter ‘em up
Congratulate customers for meeting certain metrics:
• being a “power user” on your site
• 1-year anniversary of being a customer
• buying X repeat products
Send a thank you, maybe a lil gift, and ask - since they’re so loyal - if they’ve left a review yet?
Congratulate customers for meeting certain metrics:
• being a “power user” on your site
• 1-year anniversary of being a customer
• buying X repeat products
Send a thank you, maybe a lil gift, and ask - since they’re so loyal - if they’ve left a review yet?
12
@LeadershipAcad1 @SqueegeeGod 11. Employee upside
If your workers get a small bonus for reviews, they’ll gladly peddle.
If you gift your servers a $5 gift card per review, and they have 15 tables in a shift.. you bet they’ll ask every time they can.
If your workers get a small bonus for reviews, they’ll gladly peddle.
If you gift your servers a $5 gift card per review, and they have 15 tables in a shift.. you bet they’ll ask every time they can.
13
@LeadershipAcad1 @SqueegeeGod 12. Will work for reviews
I think I learned this one from my friend @AlexHormozi:
If your business is new, work for free for your first 5 clients & ask for reviews in return.
Build up your credibility before charging.
I think I learned this one from my friend @AlexHormozi:
If your business is new, work for free for your first 5 clients & ask for reviews in return.
Build up your credibility before charging.
14
@LeadershipAcad1 @SqueegeeGod @AlexHormozi 13. Leverage your network
When CT first launched our course, we asked everyone from our email list (who actually bought the course) to leave a review.
Pro: a ton of contrarians did it
Con: it looked sketchy as hell having dozens of people all review at once...
When CT first launched our course, we asked everyone from our email list (who actually bought the course) to leave a review.
Pro: a ton of contrarians did it
Con: it looked sketchy as hell having dozens of people all review at once...
15
@LeadershipAcad1 @SqueegeeGod @AlexHormozi 14. Worst case: just ask
Automations & incentives are nice, but you could also just:
Time the ask after you’ve done great work.
If they don't do it right then, ask them 2 more times later.
KISS. Keep it simple, stupid.
Automations & incentives are nice, but you could also just:
Time the ask after you’ve done great work.
If they don't do it right then, ask them 2 more times later.
KISS. Keep it simple, stupid.
16
@LeadershipAcad1 @SqueegeeGod @AlexHormozi Your business with 1,000+ reviews = $$ Your business with 0 = pain
What are the best ways you get reviews?
What are the best ways you get reviews?
17
@LeadershipAcad1 @SqueegeeGod @AlexHormozi Feel free to share if you found this helpful, and follow me @Codie_Sanchez:
Codie Sanchez@Codie_Sanchez
The power of reviews is wild.
• 99.9% of customers read reviews
• 96% specifically look at negative reviews
• Lowest rating customers consider is 3.3/5
This is a major priority in all my businesses.. Here are 14 tactics to get more reviews:
• 99.9% of customers read reviews
• 96% specifically look at negative reviews
• Lowest rating customers consider is 3.3/5
This is a major priority in all my businesses.. Here are 14 tactics to get more reviews:
18
@LeadershipAcad1 @SqueegeeGod @AlexHormozi Working on some longer-form info on your 1st 90 days as a new business owner...
Until that's ready, you can get more on biz-buying and owning here:
contrarianthinking.biz/bbb-tw
Until that's ready, you can get more on biz-buying and owning here:
contrarianthinking.biz/bbb-tw