Thanks to everyone who replied. I think this challenge got the best...
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~1 min read
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Thanks to everyone who replied.
I think this challenge got the best answers so far.
And I can’t squeeze my answer into a tweet.
So here’s a short thread instead:
I think this challenge got the best answers so far.
And I can’t squeeze my answer into a tweet.
So here’s a short thread instead:
Andrew Gould@AndrewWriteCopy
Quick Copywriting Challenge
Specificity is one of the fundamentals of effective copy.
But can you ever be too specific?
If so when?
(I’ll give you my answer tomorrow.)
Specificity is one of the fundamentals of effective copy.
But can you ever be too specific?
If so when?
(I’ll give you my answer tomorrow.)
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When critiquing copy I often find myself saying get more specific.
As a lot of beginner copy tends to be on the vague side.
And to get as specific as possible is a good rule of thumb.
But there are three ways you can overdo it.
First…
As a lot of beginner copy tends to be on the vague side.
And to get as specific as possible is a good rule of thumb.
But there are three ways you can overdo it.
First…
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If you’re too specific too early in your copy.
Especially regarding what you’re selling.
This removes curiosity as your prospects thinks they know what you’ve got and lose interest in reading on.
So instead of revealing all to start with, you want to tease them.
Second…
Especially regarding what you’re selling.
This removes curiosity as your prospects thinks they know what you’ve got and lose interest in reading on.
So instead of revealing all to start with, you want to tease them.
Second…
4
Too much detail.
This is an easy way to bore or confuse your prospects.
For example:
Writing the girl had a red dress might be a good detail to bring your story to life.
But you don’t need to describe each piece of her jewellery.
So keep the specifics relevant.
Third…
This is an easy way to bore or confuse your prospects.
For example:
Writing the girl had a red dress might be a good detail to bring your story to life.
But you don’t need to describe each piece of her jewellery.
So keep the specifics relevant.
Third…
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When the specific makes something less impressive.
For example:
If I tell you I’ve got my own TV show, that’s impressive.
But if I tell you it’s only on channel 469 in Podunk, Indiana, that’s considerably less impressive!
So make sure specifics strengthen your claim.
And…
For example:
If I tell you I’ve got my own TV show, that’s impressive.
But if I tell you it’s only on channel 469 in Podunk, Indiana, that’s considerably less impressive!
So make sure specifics strengthen your claim.
And…
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That’s 3 ways to make sure your copy’s not too specific.
Though more often that not…
Your copy will benefit from more specificity, not less.
Though more often that not…
Your copy will benefit from more specificity, not less.
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Follow me @AndrewWriteCopy for more tweets and threads on marketing and copywriting.
And if you found this thread valuable, RT the first tweet to help your fellow persuasion professionals:
x.com/AndrewWriteCop…
And if you found this thread valuable, RT the first tweet to help your fellow persuasion professionals:
x.com/AndrewWriteCop…
