3 simple subject line tactics to boost your open rates:

@AndrewWriteCopy
Andrew Gould@AndrewWriteCopy
30 views Apr 14, 2025 ~1 min read
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3 simple subject line tactics to boost your open rates:
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1) Add Space

Add a space between each letter:

• F l a s h S a l e !

Works well when combined with all-caps:

• F L A S H S A L E !
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2) Add Quotes

See if you can work in quotation marks:

How to make her say: “I love you!”
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3) Add Emoji

Add an emoji or two:

Celebrate St. Patrick’s Day with a beer on us 🍻☘️
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They work because they help your emails stand out.

So don’t use them too much or they’ll lose effectiveness.
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Follow me @AndrewWriteCopy for more tweets and threads on marketing and copywriting.

And if you found this thread valuable, RT the first tweet to help your fellow persuasion professionals:

x.com/AndrewWriteCop…
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