7 easy and effective tactics to strengthen your guarantee:
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~2 min read
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7 easy and effective tactics to strengthen your guarantee:
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1) Name it
Don't give your guarantee a generic name:
"30 day money back guarantee"
Instead use something more specific like:
"Andrew's Lifetime Handshake Promise"
Don't give your guarantee a generic name:
"30 day money back guarantee"
Instead use something more specific like:
"Andrew's Lifetime Handshake Promise"
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2) Lengthen it
The longer your guarantee, the higher your conversions.
So don't stick with a standard 30 day guarantee.
Go for 90 days or even a full year.
The longer your guarantee, the higher your conversions.
So don't stick with a standard 30 day guarantee.
Go for 90 days or even a full year.
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3) Be positive
You want to state your guarantee in the positive.
So instead of:
"If you're unhappy for any reason, just return it within 90 days for a full refund."
You'd write:
"You're either thrilled with the results or just return it within 90 days for a full refund."
You want to state your guarantee in the positive.
So instead of:
"If you're unhappy for any reason, just return it within 90 days for a full refund."
You'd write:
"You're either thrilled with the results or just return it within 90 days for a full refund."
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4) Resell the benefits
Use your guarantee as an opportunity to resell the benefits of your offer.
For example:
"You must go viral at least once, gain a minimum of 1,000 followers, and get your first client or I'll refund every penny you paid."
Use your guarantee as an opportunity to resell the benefits of your offer.
For example:
"You must go viral at least once, gain a minimum of 1,000 followers, and get your first client or I'll refund every penny you paid."
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5) Not just a refund
You can promise more than just a refund.
Maybe refund and replace, double their money back, or buy them a competitor's offer.
For example:
"You'll get your first client within 30 days or I'll personally work with you until you do."
You can promise more than just a refund.
Maybe refund and replace, double their money back, or buy them a competitor's offer.
For example:
"You'll get your first client within 30 days or I'll personally work with you until you do."
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6) Quick and easy
Make it clear it's quick and easy to get a refund.
For example:
"All you have to do is email [support email address] and you'll get a full refund within 24 hours."
Make it clear it's quick and easy to get a refund.
For example:
"All you have to do is email [support email address] and you'll get a full refund within 24 hours."
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7) No fine print
And make it clear they won't have to jump through any hoops.
For example:
"No hassle. And no questions asked."
And make it clear they won't have to jump through any hoops.
For example:
"No hassle. And no questions asked."
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To sum up:
1) Name it
2) Lengthen it
3) Be positive
4) Resell the benefits
5) Go beyond promising their money back
6) Make it quick and easy
7) With no fine print
And you'll have crafted an effective guarantee.
1) Name it
2) Lengthen it
3) Be positive
4) Resell the benefits
5) Go beyond promising their money back
6) Make it quick and easy
7) With no fine print
And you'll have crafted an effective guarantee.
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