Twitter Threads and the Art of Persuasion How to instantly become...
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~2 min read
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Twitter Threads and the Art of Persuasion
How to instantly become more persuasive.
// THREAD //
How to instantly become more persuasive.
// THREAD //
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You've read other Twitter threads, right?
If so you've probably noticed they often say something like:
"Retweet this thread because I spent 2 hours writing it."
But...
If so you've probably noticed they often say something like:
"Retweet this thread because I spent 2 hours writing it."
But...
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So what?
Who cares?
The reader's only interested in what's in it for them.
Not how long was spent on the writing.
Now maybe...
Who cares?
The reader's only interested in what's in it for them.
Not how long was spent on the writing.
Now maybe...
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You're familiar with Robert Cialdini's classic book "Influence".
And you're thinking:
"You only need to give a reason for someone to do something...
It doesn't need to be a good reason."
And you're right.
To a degree...
And you're thinking:
"You only need to give a reason for someone to do something...
It doesn't need to be a good reason."
And you're right.
To a degree...
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Any reason is better than no reason.
But the better the reason, the better the results.
So whenever you want someone to do something...
But the better the reason, the better the results.
So whenever you want someone to do something...
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Whether it's retweet a thread, buy your product, or go to the restaurant of your choice...
Don't just give them a reason.
Give them a good reason.
And a good reason is one that appeals to their self interest.
For example:
Don't just give them a reason.
Give them a good reason.
And a good reason is one that appeals to their self interest.
For example:
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"We should go to this restaurant because it's my favourite."
Is all about you, not them.
Whereas:
"We should go to this restaurant because they serve those sliders you love."
Is about what they want.
And to make it even more powerful...
Is all about you, not them.
Whereas:
"We should go to this restaurant because they serve those sliders you love."
Is about what they want.
And to make it even more powerful...
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You can stack the reasons:
"We should go to this restaurant because they serve those sliders you love, they're the best I've ever tasted, and it's 20% off all food tonight."
So to sum up...
"We should go to this restaurant because they serve those sliders you love, they're the best I've ever tasted, and it's 20% off all food tonight."
So to sum up...
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When you want to persuade someone:
- Give them a reason why they should do what you want.
- Make sure the reason appeals to their self-interest.
- And if possible give multiple reasons.
And you'll become a far more effective persuader.
- Give them a reason why they should do what you want.
- Make sure the reason appeals to their self-interest.
- And if possible give multiple reasons.
And you'll become a far more effective persuader.
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Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, RT the first tweet to help your fellow persuasion professionals:
And if you enjoyed this thread and found it valuable, RT the first tweet to help your fellow persuasion professionals:
Andrew Gould@AndrewWriteCopy
Twitter Threads and the Art of Persuasion
How to instantly become more persuasive.
// THREAD //
How to instantly become more persuasive.
// THREAD //
