Spice Up Your Copywriting An easy way to give your writing more...
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~2 min read
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Spice Up Your Copywriting
An easy way to give your writing more impact.
// THREAD //
An easy way to give your writing more impact.
// THREAD //
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If you want to make your writing...
More interesting...
More vivid...
And most importantly...
More effective at selling...
Here's a simple method to do just that.
More interesting...
More vivid...
And most importantly...
More effective at selling...
Here's a simple method to do just that.
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All you have to do is...
Use sensory language.
That means use words that appeal to your readers' senses.
You want to use words that describe...
Use sensory language.
That means use words that appeal to your readers' senses.
You want to use words that describe...
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1) Sight
2) Sound
3) Smell
4) Touch
5) Taste
6) Motion
Let's look at a few examples for each:
2) Sound
3) Smell
4) Touch
5) Taste
6) Motion
Let's look at a few examples for each:
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1) Sight
- Pale
- Shiny
- Gloomy
- Striped
- Metallic
- Pale
- Shiny
- Gloomy
- Striped
- Metallic
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2) Sound
- Buzz
- Shrill
- Crash
- Gargle
- Hushed
- Buzz
- Shrill
- Crash
- Gargle
- Hushed
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3) Smell
- Burnt
- Fresh
- Smoky
- Pungent
- Fragrant
- Burnt
- Fresh
- Smoky
- Pungent
- Fragrant
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4) Touch
- Dry
- Rough
- Jagged
- Smooth
- Slippery
- Dry
- Rough
- Jagged
- Smooth
- Slippery
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5) Taste
- Salty
- Bitter
- Bland
- Sweet
- Chewy
- Salty
- Bitter
- Bland
- Sweet
- Chewy
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6) Motion
- Dive
- Rush
- Sway
- Crawl
- Swerve
And now let's see them in action...
- Dive
- Rush
- Sway
- Crawl
- Swerve
And now let's see them in action...
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Here's a quick example to show just how potent sensory words are.
Do you sell:
"House salad"
Hopefully not.
It's not specific enough.
So let's add some specifics:
"House salad with tomatoes, lettuce, radish, and dressing."
Better.
And now...
Do you sell:
"House salad"
Hopefully not.
It's not specific enough.
So let's add some specifics:
"House salad with tomatoes, lettuce, radish, and dressing."
Better.
And now...
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Let's add in sensory language:
"House salad with plump tomatoes, crisp lettuce, spicy radish, and a drizzling of tangy honey mustard dressing"
Note how much more appealing that is.
And all I did was add a few sensory words.
So you can see...
"House salad with plump tomatoes, crisp lettuce, spicy radish, and a drizzling of tangy honey mustard dressing"
Note how much more appealing that is.
And all I did was add a few sensory words.
So you can see...
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Using sensory language isn't hard.
You don't even need to think about it when you're writing.
All you need do is keep it in mind when you edit your work.
And look for opportunities to liven up and get more specific with your descriptions.
To sum up...
You don't even need to think about it when you're writing.
All you need do is keep it in mind when you edit your work.
And look for opportunities to liven up and get more specific with your descriptions.
To sum up...
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In your copy use words that describe:
1) Sight
2) Sound
3) Smell
4) Touch
5) Taste
6) Motion
And the more specific the better.
1) Sight
2) Sound
3) Smell
4) Touch
5) Taste
6) Motion
And the more specific the better.
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Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
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And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
x.com/AndrewWriteCop…
