Firefighting with Copywriting! How an old school firefighting...
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~2 min read
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Firefighting with Copywriting!
How an old school firefighting technique helps make your copy smooth as silk.
// THREAD //
How an old school firefighting technique helps make your copy smooth as silk.
// THREAD //
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And in that thread we covered seeds of curiosity.
The idea you can push readers down your copy by using short teaser sentences at the end of your paragraphs.
So having looked at pushing them down your copy...
Now we're going to look at how you can pull them down.
The idea you can push readers down your copy by using short teaser sentences at the end of your paragraphs.
So having looked at pushing them down your copy...
Now we're going to look at how you can pull them down.
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And you do that by using a concept known as:
"The Bucket Brigade"
It means a chain of people who move items by passing them from one to another.
And before fire engines it was used to get buckets of water to a blaze.
In copywriting it refers to...
"The Bucket Brigade"
It means a chain of people who move items by passing them from one to another.
And before fire engines it was used to get buckets of water to a blaze.
In copywriting it refers to...
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Words and short phrases you use at the start of your paragraphs.
The idea being they make the transition from one paragraph to another seamless.
Examples of the bucket brigade:
The idea being they make the transition from one paragraph to another seamless.
Examples of the bucket brigade:
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So
And
Also
Look
First
Listen
By now
You see
Truth is
Turns out
Of course
Trouble is
Best of all
That means
What's more
Think about it
And
Also
Look
First
Listen
By now
You see
Truth is
Turns out
Of course
Trouble is
Best of all
That means
What's more
Think about it
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Note how they smooth out the entry into a paragraph.
And you can even use some as standalone paragraphs.
You see?
So you can...
And you can even use some as standalone paragraphs.
You see?
So you can...
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Use the bucket brigade at the start of your paragraphs.
And seeds of curiosity at the end of your paragraphs.
For silky smooth copy your readers won't be able to tear themselves away from.
To sum up...
And seeds of curiosity at the end of your paragraphs.
For silky smooth copy your readers won't be able to tear themselves away from.
To sum up...
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- The bucket brigade are words and short phrases such as "And" and "So".
- You use them at the start of your paragraphs.
- And they help make the transition into a new paragraph seamless.
- Combine them with seeds of curiosity to propel your reader through your copy.
- You use them at the start of your paragraphs.
- And they help make the transition into a new paragraph seamless.
- Combine them with seeds of curiosity to propel your reader through your copy.
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Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
x.com/AndrewWriteCop…
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
x.com/AndrewWriteCop…
