Force Your Prospects To Read How a simple concept from a legendary...
Andrew Gould@AndrewWriteCopy
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Feb 01, 2025
~2 min read
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Force Your Prospects To Read
How a simple concept from a legendary ad man keeps your readers glued to your copy.
(And it works for Twitter too)
// THREAD //
How a simple concept from a legendary ad man keeps your readers glued to your copy.
(And it works for Twitter too)
// THREAD //
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If you want your prospects...
To start at your headline...
End up at your call-to-action...
And devour every word in between...
Then here's how you do it.
To start at your headline...
End up at your call-to-action...
And devour every word in between...
Then here's how you do it.
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You use seeds of curiosity.
A concept from marketer Joe Sugarman.
Let me explain.
A concept from marketer Joe Sugarman.
Let me explain.
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Instead of ending your paragraphs as normal.
You finish with a short tease that gives your prospects a reason to keep reading.
For example...
You finish with a short tease that gives your prospects a reason to keep reading.
For example...
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You can see how I've used seeds of curiosity in this thread:
"Then here's how you do it."
"Let me explain."
"For example..."
Each one gave you a reason to keep reading.
They minimized the chance of you leaving the thread.
Other examples include:
"Then here's how you do it."
"Let me explain."
"For example..."
Each one gave you a reason to keep reading.
They minimized the chance of you leaving the thread.
Other examples include:
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"Now here comes the good part."
"So read on."
"More about that later."
"Why?"
"But that's not all."
And anything else you can think of that teases your prospects into sticking with your copy.
Though you don't want to use them in every single paragraph.
"So read on."
"More about that later."
"Why?"
"But that's not all."
And anything else you can think of that teases your prospects into sticking with your copy.
Though you don't want to use them in every single paragraph.
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Or it can get tiring for your reader.
Instead you want to use them:
- When you're switching between ideas.
- To help speed up slower sections of your copy.
- And towards the start of your copy to help build momentum.
Plus, you can do what I've done here.
Instead you want to use them:
- When you're switching between ideas.
- To help speed up slower sections of your copy.
- And towards the start of your copy to help build momentum.
Plus, you can do what I've done here.
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And use them in your Twitter threads.
They're an easy way to keep your readers hooked and propel them down your thread.
So to sum up...
They're an easy way to keep your readers hooked and propel them down your thread.
So to sum up...
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Use seeds of curiosity in your copy:
- They're short teases at the end of a paragraph.
- They give your prospect a reason to keep reading.
- Keep them for the start, when you switch ideas, and for slower sections.
And you can also apply them to Twitter (or any other content).
- They're short teases at the end of a paragraph.
- They give your prospect a reason to keep reading.
- Keep them for the start, when you switch ideas, and for slower sections.
And you can also apply them to Twitter (or any other content).
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Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
Andrew Gould@AndrewWriteCopy
Force Your Prospects To Read
How a simple concept from a legendary ad man keeps your readers glued to your copy.
(And it works for Twitter too)
// THREAD //
How a simple concept from a legendary ad man keeps your readers glued to your copy.
(And it works for Twitter too)
// THREAD //
