Boost Your Benefits 7 copywriting tactics to take your benefits to...
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~3 min read
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Boost Your Benefits
7 copywriting tactics to take your benefits to the next level.
// THREAD //
7 copywriting tactics to take your benefits to the next level.
// THREAD //
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This follows on from my previous thread on benefits.
If you've not seen it you can check it out here.
If you've not seen it you can check it out here.
Andrew Gould@AndrewWriteCopy
How To Start Copywriting
The #1 skill for new copywriters to learn.
// THREAD //
The #1 skill for new copywriters to learn.
// THREAD //
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In that thread I covered how to convert features to benefits.
Now we're going to look at seven tactics you can use to turn those vanilla benefits into compelling, persuasive copy.
Let's dive right in...
Now we're going to look at seven tactics you can use to turn those vanilla benefits into compelling, persuasive copy.
Let's dive right in...
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1) Get Specific
Specificity sells.
So get as specific as possible with your benefits.
For example, instead of:
"Less eye strain"
You'd want to get specific with what "less" means:
"Reduces eye strain by 86%"
Specificity sells.
So get as specific as possible with your benefits.
For example, instead of:
"Less eye strain"
You'd want to get specific with what "less" means:
"Reduces eye strain by 86%"
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2) Add a Time Frame
Building on the above...
You can add a time frame to the benefit.
That is:
- How long it takes to get the benefit.
- Or how long the benefits lasts.
- Or both.
Instead of:
"Get pain relief"
I can add both time frames:
"Instant pain relief for 72 hours"
Building on the above...
You can add a time frame to the benefit.
That is:
- How long it takes to get the benefit.
- Or how long the benefits lasts.
- Or both.
Instead of:
"Get pain relief"
I can add both time frames:
"Instant pain relief for 72 hours"
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3) Proof and Credibility
Make your benefit more believable by inserting a proof and credibility element.
So we can go from:
"Double your flexibility"
To:
"Olympic gymnastics coach reveals how to double your flexibility"
Make your benefit more believable by inserting a proof and credibility element.
So we can go from:
"Double your flexibility"
To:
"Olympic gymnastics coach reveals how to double your flexibility"
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4) Handle Objections
Often prospects have knee jerk objection to benefits.
And it's a good idea to handle them straight away.
You can do this by adding:
"without"
Or:
"even if"
And then explaining why their objection isn't relevant.
For example:
Often prospects have knee jerk objection to benefits.
And it's a good idea to handle them straight away.
You can do this by adding:
"without"
Or:
"even if"
And then explaining why their objection isn't relevant.
For example:
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"Get laser-targeted traffic"
The immediate objection is that prospects don't want to pay for traffic.
So let's handle it:
"Get laser-targeted traffic without spending a cent"
The immediate objection is that prospects don't want to pay for traffic.
So let's handle it:
"Get laser-targeted traffic without spending a cent"
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5) Stack 'Em
You can strengthen your benefits by stacking them.
Using multiple benefits in the same sentence (or paragraph).
So instead of:
"Burn fat"
We stack another two benefits:
"Burn fat, build muscle, and double your flexibility"
And it's instantly more compelling.
You can strengthen your benefits by stacking them.
Using multiple benefits in the same sentence (or paragraph).
So instead of:
"Burn fat"
We stack another two benefits:
"Burn fat, build muscle, and double your flexibility"
And it's instantly more compelling.
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6) New!
People like new and shiny.
So when possible, let them know your benefits are something they've not seen before.
You can use words like:
- New
- Latest
- Finally
- At last
- Updated
- Breakthrough
For example:
"Brand new app guarantees you never lose your phone"
People like new and shiny.
So when possible, let them know your benefits are something they've not seen before.
You can use words like:
- New
- Latest
- Finally
- At last
- Updated
- Breakthrough
For example:
"Brand new app guarantees you never lose your phone"
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7) Quick and Easy
People also like quick and easy.
The less effort involved in getting a benefit, the better.
For example:
"Lower your golf handicap"
Becomes more intriguing with an element of quick and easy added:
"The single fastest way to lower your golf handicap"
People also like quick and easy.
The less effort involved in getting a benefit, the better.
For example:
"Lower your golf handicap"
Becomes more intriguing with an element of quick and easy added:
"The single fastest way to lower your golf handicap"
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8) Combine Them
And you can combine the tactics to make them even more effective.
For example, let's start with the vanilla benefit:
"Increase your flexibility"
First we can get more specific than "increase":
"Double your flexibility"
Next we can add a time frame:
And you can combine the tactics to make them even more effective.
For example, let's start with the vanilla benefit:
"Increase your flexibility"
First we can get more specific than "increase":
"Double your flexibility"
Next we can add a time frame:
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"Double your flexibility in less than 30 days"
And then a proof element:
"Olympic gymnastics coach reveals how to double your flexibility in less than 30 days"
Though be careful not to go too far with this or your copy can sound hypey.
To sum up...
And then a proof element:
"Olympic gymnastics coach reveals how to double your flexibility in less than 30 days"
Though be careful not to go too far with this or your copy can sound hypey.
To sum up...
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To strengthen your benefits you can:
- Get specific
- Add a time frame
- Handle objections
- Stack your benefits
- Add proof and credibility
- Let prospects know it's new
- State how quick and easy it is
And you can combine them to make your benefits even more effective.
- Get specific
- Add a time frame
- Handle objections
- Stack your benefits
- Add proof and credibility
- Let prospects know it's new
- State how quick and easy it is
And you can combine them to make your benefits even more effective.
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And if you enjoyed this thread and found it valuable, please RT the first tweet to help your fellow persuasion professionals.