How To Construct A Powerful Headline A near-foolproof headline...
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~1 min read
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How To Construct A Powerful Headline
A near-foolproof headline structure.
(Perfect for new copywriters.)
// THREAD //
A near-foolproof headline structure.
(Perfect for new copywriters.)
// THREAD //
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The other day I shared this simple headline method.
Now I'm going to show you how to build on it to create an even more powerful headline.
x.com/AndrewWriteCop…
Now I'm going to show you how to build on it to create an even more powerful headline.
x.com/AndrewWriteCop…
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To do so we're going to use the 3P headline structure:
1) Problem
2) Promise
3) Proof
Let's take a closer look...
1) Problem
2) Promise
3) Proof
Let's take a closer look...
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1) Problem
You state the problem as a question in your preheader.
This calls out your target market.
And it sets up the main headline.
For example:
"Struggling to make sales?"
You state the problem as a question in your preheader.
This calls out your target market.
And it sets up the main headline.
For example:
"Struggling to make sales?"
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2) Promise
Then in your main headline you promise a solution.
Your promise wants to be as specific as possible.
And ideally it wants to be something your prospects haven't heard before.
For example:
"Triple Your Conversions in Seven Days..."
Then in your main headline you promise a solution.
Your promise wants to be as specific as possible.
And ideally it wants to be something your prospects haven't heard before.
For example:
"Triple Your Conversions in Seven Days..."
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3) Proof
You finish the headline with a proof and credibility element.
It goes in your deck copy (aka the subheadline).
And wants to be something that makes your promise more believable.
For example:
"With the same system used by Nike, Apple, and Disney"
You finish the headline with a proof and credibility element.
It goes in your deck copy (aka the subheadline).
And wants to be something that makes your promise more believable.
For example:
"With the same system used by Nike, Apple, and Disney"
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Putting it all together:
"Struggling to make sales?
Triple Your Conversions in Seven Days...
With the same system used by Nike, Apple, and Disney"
Notice how...
"Struggling to make sales?
Triple Your Conversions in Seven Days...
With the same system used by Nike, Apple, and Disney"
Notice how...
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Each part flows into the next.
Even my quick example works well.
And that's because the power comes from the structure.
Not from the exact wording.
So as long as...
Even my quick example works well.
And that's because the power comes from the structure.
Not from the exact wording.
So as long as...
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You follow the structure you can't go wrong:
- Call out your audience's problem.
- Make them a specific promise.
- Prove you can deliver on it.
- Call out your audience's problem.
- Make them a specific promise.
- Prove you can deliver on it.
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Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
x.com/AndrewWriteCop…
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
x.com/AndrewWriteCop…
