Overlooked Copywriting Research Two simple but underused questions...
Andrew Gould@AndrewWriteCopy
23 views
Apr 14, 2025
~1 min read
Advertisement
1
Overlooked Copywriting Research
Two simple but underused questions that can strengthen every aspect of your marketing.
// THREAD //
Two simple but underused questions that can strengthen every aspect of your marketing.
// THREAD //
2
Most marketers and copywriters are familiar with the three R's of research:
1) Research your market.
2) Research your product.
3) Research your prospect.
And they're vital for effective copy, but there's another R...
1) Research your market.
2) Research your product.
3) Research your prospect.
And they're vital for effective copy, but there's another R...
3
An R just as important...
An R even easier to research...
An R that can help guarantee you don't mess up...
And that R is...
An R even easier to research...
An R that can help guarantee you don't mess up...
And that R is...
4
Research your business.
Meaning you want to know what the business has already tried in their marketing.
And what's worked for them and what hasn't worked.
You want to know...
Meaning you want to know what the business has already tried in their marketing.
And what's worked for them and what hasn't worked.
You want to know...
5
What are their best (and worst) performing:
- Headlines
- Promotions
- Subject lines
And any other relevant aspect of their marketing over the past twelve months or so.
Then look for patterns...
- Headlines
- Promotions
- Subject lines
And any other relevant aspect of their marketing over the past twelve months or so.
Then look for patterns...
6
And it won't take long before you know what their audience responds to...
And what they don't respond to.
You can then use this to guide your own efforts.
For example...
And what they don't respond to.
You can then use this to guide your own efforts.
For example...
7
If every successful headline has focused on a big promise...
And every failure has focused on the problem...
Then you know to stick with big promises.
So whether you're working for yourself or a client...
And every failure has focused on the problem...
Then you know to stick with big promises.
So whether you're working for yourself or a client...
8
You always want to answer the questions:
- What has worked before?
- And what hasn't worked before?
And I tend to limit it to the last year, as much beyond that markets can have changed to the point the data's no longer relevant.
- What has worked before?
- And what hasn't worked before?
And I tend to limit it to the last year, as much beyond that markets can have changed to the point the data's no longer relevant.
9
Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
x.com/AndrewWriteCop…
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
x.com/AndrewWriteCop…
