The Perfect Welcome Email 6 key elements for an effective welcome...
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~3 min read
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The Perfect Welcome Email
6 key elements for an effective welcome email.
And one optional element (that I think you should almost always use).
// THREAD //
6 key elements for an effective welcome email.
And one optional element (that I think you should almost always use).
// THREAD //
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This follows on from my last thread about improving your landing page conversions.
If you've not seen it you can find it below.
If you've not seen it you can find it below.
Andrew Gould@AndrewWriteCopy
Improve Your Landing Page
9 ways you can boost your conversions and get even more subscribers for your list.
// THREAD //
9 ways you can boost your conversions and get even more subscribers for your list.
// THREAD //
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It's part of a series I didn't set out to write.
But over my last few threads, I've shared:
- How to create a compelling lead magnet.
- How to put together a landing page for it.
- And how to improve that landing page.
So it makes sense to look at the next step now:
But over my last few threads, I've shared:
- How to create a compelling lead magnet.
- How to put together a landing page for it.
- And how to improve that landing page.
So it makes sense to look at the next step now:
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Which is how to write an effective welcome email.
Your welcome email is the very first email your prospects receive when they subscribe to your list.
And it's the most important.
Because it will almost certainly be the most opened.
And it...
Your welcome email is the very first email your prospects receive when they subscribe to your list.
And it's the most important.
Because it will almost certainly be the most opened.
And it...
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Sets the frame for all your future emails.
Done right your subscribers will be eager to hear more from you.
Done wrong and they'll already be hitting the unsubscribe link.
So let's make sure you do it right...
Done right your subscribers will be eager to hear more from you.
Done wrong and they'll already be hitting the unsubscribe link.
So let's make sure you do it right...
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1) Thank and Congratulate
First you want to thank your new subscriber for joining your list.
And also congratulate them on taking action and moving a step towards getting what they want.
First you want to thank your new subscriber for joining your list.
And also congratulate them on taking action and moving a step towards getting what they want.
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2) Lead Magnet
Link to your lead magnet.
You want to do this even if they should already have it.
Because people lose links, forget to save files, don't bookmark pages, and so on.
So you want to make sure they get it.
Link to your lead magnet.
You want to do this even if they should already have it.
Because people lose links, forget to save files, don't bookmark pages, and so on.
So you want to make sure they get it.
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3) Expectations
Tell your subscribers what they can expect from you.
Let them know how often you'll email them and what you're going to email them about.
And it's a good idea to make them aware you're running a business and will be offering them things to buy.
Tell your subscribers what they can expect from you.
Let them know how often you'll email them and what you're going to email them about.
And it's a good idea to make them aware you're running a business and will be offering them things to buy.
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4) Why You?
Explain why your subscribers should listen to you.
What makes you different?
What makes you someone worth paying attention to?
Explain why your subscribers should listen to you.
What makes you different?
What makes you someone worth paying attention to?
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5) Unsubscribe
Tell your subscribers they can easily unsubscribe at any time.
Make sure they're aware that if they're not happy...
If they don't like what you're sending them...
You want them to unsubscribe.
Tell your subscribers they can easily unsubscribe at any time.
Make sure they're aware that if they're not happy...
If they don't like what you're sending them...
You want them to unsubscribe.
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6) Reply
Ask them to reply to you.
You can ask them to:
- Let you know they got the email and lead magnet ok.
- Ask you any questions they have.
- Or just say hello.
This is easier and more effective than asking them to whitelist you.
Which they more than likely won't do.
Ask them to reply to you.
You can ask them to:
- Let you know they got the email and lead magnet ok.
- Ask you any questions they have.
- Or just say hello.
This is easier and more effective than asking them to whitelist you.
Which they more than likely won't do.
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7) Buy Now
Optionally you can give them a link to buy an entry-level product.
I like to do this as it immediately makes clear you're a business.
And some subscribers will be ready to buy right away.
The P.S. is a great place for this.
And...
Optionally you can give them a link to buy an entry-level product.
I like to do this as it immediately makes clear you're a business.
And some subscribers will be ready to buy right away.
The P.S. is a great place for this.
And...
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That's everything you need for an effective welcome email.
To sum up:
To sum up:
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- Thank and congratulate your new subscriber.
- Link to your lead magnet.
- Set expectations.
- Explain why they should listen to you.
- Tell them they're free to unsubscribe.
- Ask them to reply.
- And optionally link to a product.
- Link to your lead magnet.
- Set expectations.
- Explain why they should listen to you.
- Tell them they're free to unsubscribe.
- Ask them to reply.
- And optionally link to a product.
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Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
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And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
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