Improve Your Landing Page 9 ways you can boost your conversions and...
Andrew Gould@AndrewWriteCopy
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Apr 14, 2025
~4 min read
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Improve Your Landing Page
9 ways you can boost your conversions and get even more subscribers for your list.
// THREAD //
9 ways you can boost your conversions and get even more subscribers for your list.
// THREAD //
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This follows on from my last thread on creating a high-converting landing page.
If you've not seen it, you can find it below:
If you've not seen it, you can find it below:
Andrew Gould@AndrewWriteCopy
The Perfect Landing Page
How to create a high-converting landing page for your lead magnet.
// THREAD //
How to create a high-converting landing page for your lead magnet.
// THREAD //
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And in that thread I shared an easy and effective method for creating a landing page for your lead magnet.
In other words, a squeeze page.
And though it's my favourite method it does result in a "bare bones" page.
Which for...
In other words, a squeeze page.
And though it's my favourite method it does result in a "bare bones" page.
Which for...
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Some paid traffic sources isn't good enough.
They want more content on the page.
And also some markets respond better to a more "professional" looking page.
So now we're going to look at how you can flesh it out...
They want more content on the page.
And also some markets respond better to a more "professional" looking page.
So now we're going to look at how you can flesh it out...
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I'm going to give you 9 techniques you can use to build on your squeeze page.
They're in the order I'd implement them.
But you can pick and choose whichever you think most suitable for your market.
So let's dive in...
They're in the order I'd implement them.
But you can pick and choose whichever you think most suitable for your market.
So let's dive in...
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1) Background
Change the background from plain white to a different colour.
You can use your brand colour otherwise blue is a safe bet.
Or you could use an image...
Change the background from plain white to a different colour.
You can use your brand colour otherwise blue is a safe bet.
Or you could use an image...
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Either something representing your lead magnet.
For the meal-timing example from the previous threads, that might be an image with a clock and/or a plate of food.
Or cityscapes or landscapes work well.
Though make sure you can still easily read the text.
For the meal-timing example from the previous threads, that might be an image with a clock and/or a plate of food.
Or cityscapes or landscapes work well.
Though make sure you can still easily read the text.
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2) Lead Magnet Image
Add an image of your lead magnet.
It wants to be high quality as people will judge how good it is on how good it looks.
And they usually work best when placed to either the left or right of the headline.
Add an image of your lead magnet.
It wants to be high quality as people will judge how good it is on how good it looks.
And they usually work best when placed to either the left or right of the headline.
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3) Two Step
Use a two-step opt-in form.
That means instead of the form on your page, you have a button that when clicked brings up the form.
It takes advantage of commitment and consistency to boost conversions.
Pretty much all modern funnel software has this option now.
Use a two-step opt-in form.
That means instead of the form on your page, you have a button that when clicked brings up the form.
It takes advantage of commitment and consistency to boost conversions.
Pretty much all modern funnel software has this option now.
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4) Expand The Headline
At the moment our headline is little more than a promise.
So you can expand on it in a couple of ways.
First:
Above the main headline you can call out your ideal customer.
Second:
Below, you can give more detail about your promise.
At the moment our headline is little more than a promise.
So you can expand on it in a couple of ways.
First:
Above the main headline you can call out your ideal customer.
Second:
Below, you can give more detail about your promise.
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5) Add Body Copy
To really flesh out your page you can add body copy.
Use it to expand on your promise.
Go into detail about the specific benefits it provides with a mix of paragraphs and bullets.
And you can set it up by first stating the problem it solves.
To really flesh out your page you can add body copy.
Use it to expand on your promise.
Go into detail about the specific benefits it provides with a mix of paragraphs and bullets.
And you can set it up by first stating the problem it solves.
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6) Proof And Credibility
Then add any relevant proof and credibility elements.
For example:
- Well-known brands you've worked with.
- A testimonial or two.
- A short bio.
Or anything else that shows you're the real deal.
Then add any relevant proof and credibility elements.
For example:
- Well-known brands you've worked with.
- A testimonial or two.
- A short bio.
Or anything else that shows you're the real deal.
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7) Another CTA
At this point, your prospects probably have to scroll down your squeeze page to see it all.
You don't want them to have to scroll back up to opt-in.
Because many won't.
So add another CTA at the bottom of your page so they don't have to.
At this point, your prospects probably have to scroll down your squeeze page to see it all.
You don't want them to have to scroll back up to opt-in.
Because many won't.
So add another CTA at the bottom of your page so they don't have to.
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8) Add a Header
You can add a header to the page.
Though it doesn't need to be the same header as the rest of your site.
Just a logo works well.
Though you can also add a navigation menu.
But beware you will lose some visitors as they will click the links rather than opt-in.
You can add a header to the page.
Though it doesn't need to be the same header as the rest of your site.
Just a logo works well.
Though you can also add a navigation menu.
But beware you will lose some visitors as they will click the links rather than opt-in.
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9) Full Footer
For the final step you can add your full website footer to the page.
As with the header, you will lose some prospects as they'll click a link and not come back.
But it does give the page a more "legitimate" look.
For the final step you can add your full website footer to the page.
As with the header, you will lose some prospects as they'll click a link and not come back.
But it does give the page a more "legitimate" look.
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And that's how to take your bare bones squeeze page and put some flesh on it.
We've gone from little more than a promise to a fully-fledged page including a header and a footer.
Though don't do everything just for the sake of it.
Make sure you test.
So to sum up...
We've gone from little more than a promise to a fully-fledged page including a header and a footer.
Though don't do everything just for the sake of it.
Make sure you test.
So to sum up...
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To build out your squeeze page:
- Change the background.
- Add an image.
- Use a two-step opt-in.
- Expand the headline.
- Add body copy.
- Add proof elements.
- Use another CTA.
- Add a header.
- Use your full footer.
- Change the background.
- Add an image.
- Use a two-step opt-in.
- Expand the headline.
- Add body copy.
- Add proof elements.
- Use another CTA.
- Add a header.
- Use your full footer.
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Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
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