Must-Read Persuasion Books Improving your persuasion skills will...
Andrew Gould@AndrewWriteCopy
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Apr 11, 2025
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Must-Read Persuasion Books
Improving your persuasion skills will impact most areas of your life, not just sales and marketing.
So here are nine of the best books on the subject.
// THREAD //
Improving your persuasion skills will impact most areas of your life, not just sales and marketing.
So here are nine of the best books on the subject.
// THREAD //
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Pre-Suasion by Robert Cialdini
What to do before your persuasion attempt to give yourself the best chance at succeeding. Must-read if only to understand the idea that persuasion doesn't happen in a vacuum.
What to do before your persuasion attempt to give yourself the best chance at succeeding. Must-read if only to understand the idea that persuasion doesn't happen in a vacuum.
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Influence by Robert Cialdini
The classic book on persuasion. No matter what your business, you'll benefit from reading this.
The classic book on persuasion. No matter what your business, you'll benefit from reading this.
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Yes! by Noah Goldstein
The above book gives you the persuasion strategies, this gives you the tactics you can immediately put to work.
The above book gives you the persuasion strategies, this gives you the tactics you can immediately put to work.
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The One Sentence Persuasion Course by Blair Warren
Sums up some of the most important persuasion principles into a single sentence.
And I don't know how easily available it is now, but you also want to check out Blair's Forbidden Keys to Persuasion.
Sums up some of the most important persuasion principles into a single sentence.
And I don't know how easily available it is now, but you also want to check out Blair's Forbidden Keys to Persuasion.
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The Persuasion Code by Christophe Morin & Patrick Renvoise
Excellent persuasion advice, including a framework you can easily apply to both marketing and sales.
Excellent persuasion advice, including a framework you can easily apply to both marketing and sales.
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The Art of Woo by Richard Shell & Mario Moussa
A great guide on how you can sell your ideas to others.
It's written for people in big businesses, but it will work for pretty much anything.
A great guide on how you can sell your ideas to others.
It's written for people in big businesses, but it will work for pretty much anything.
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Instant Influence by Michael Pantalon
The title's misleading as the book presents a formal process you can guide people through rather than an instant technique.
But it's a powerful process and definitely worth adding to your toolkit.
The title's misleading as the book presents a formal process you can guide people through rather than an instant technique.
But it's a powerful process and definitely worth adding to your toolkit.
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Drive by Daniel Pink
This will help you understand what motivates people so you know what to appeal to in your persuasion attempts.
This will help you understand what motivates people so you know what to appeal to in your persuasion attempts.
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Predictably Irrational by Dan Ariely
Along similar lines, this shows how people think (or don't think) so you know how to best present your attempt at persuasion.
Along similar lines, this shows how people think (or don't think) so you know how to best present your attempt at persuasion.
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Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
Andrew Gould@AndrewWriteCopy
Must-Read Persuasion Books
Improving your persuasion skills will impact most areas of your life, not just sales and marketing.
So here are nine of the best books on the subject.
// THREAD //
Improving your persuasion skills will impact most areas of your life, not just sales and marketing.
So here are nine of the best books on the subject.
// THREAD //
