Effective Bump Offers Bump offers are a great way to boost your...
Andrew Gould@AndrewWriteCopy
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Apr 11, 2025
~1 min read
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Effective Bump Offers
Bump offers are a great way to boost your AOV.
They don't need much copy.
And they convert better than normal upsells.
Especially if you're using one of these two types of bump offer.
// SHORT THREAD //
Bump offers are a great way to boost your AOV.
They don't need much copy.
And they convert better than normal upsells.
Especially if you're using one of these two types of bump offer.
// SHORT THREAD //
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1) The No-Brainer:
Something that makes more sense to buy than not to.
So if you're selling a $1,000 tablet...
Then a great bump offer would be a case for it.
The prospect will want to keep their new purchase safe and the price will seem trivial compared to it.
Something that makes more sense to buy than not to.
So if you're selling a $1,000 tablet...
Then a great bump offer would be a case for it.
The prospect will want to keep their new purchase safe and the price will seem trivial compared to it.
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2) The Exclusive
This wants to be a genuine one-time-only, never available again, offer.
And it's usually best if it's something in a different format to the main offer.
So if you're selling a course on FB ads...
You don't want the bump to be more info.
Instead...
This wants to be a genuine one-time-only, never available again, offer.
And it's usually best if it's something in a different format to the main offer.
So if you're selling a course on FB ads...
You don't want the bump to be more info.
Instead...
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A great bump would be templates of your best performing ads.
Make it a bargain, you don't want sticker shock for a bump offer.
And use a line like:
"(This offer not available at any other time and place.)"
To let prospects know this is their only chance to buy.
Make it a bargain, you don't want sticker shock for a bump offer.
And use a line like:
"(This offer not available at any other time and place.)"
To let prospects know this is their only chance to buy.
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