Email Marketing "Hack" Here's a fun method to boost your email...
Andrew Gould@AndrewWriteCopy
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Apr 11, 2025
~2 min read
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Email Marketing "Hack"
Here's a fun method to boost your email opens, clicks - and most importantly - your sales.
// THREAD //
Here's a fun method to boost your email opens, clicks - and most importantly - your sales.
// THREAD //
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You've probably seen this in action.
Especially if you're anything like me and have opted-in to every email list you think you can learn from.
It's when the "From" isn't the senders name such as:
"John Smith"
But is instead from a character such as:
"Your Heart"
It works...
Especially if you're anything like me and have opted-in to every email list you think you can learn from.
It's when the "From" isn't the senders name such as:
"John Smith"
But is instead from a character such as:
"Your Heart"
It works...
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Because it immediately makes your email stand out in the inbox.
It's different, it generates curiosity, and it's lighthearted fun.
It's a contrast to standard marketing emails (even the good ones).
Here's how to use it...
It's different, it generates curiosity, and it's lighthearted fun.
It's a contrast to standard marketing emails (even the good ones).
Here's how to use it...
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Pick a character.
You want something that's relevant to what you're selling.
For a make money course:
"Your Wallet"
Personal development:
"Your Ego"
Weight loss:
"Your Gut"
Or you could get more creative and use characters...
You want something that's relevant to what you're selling.
For a make money course:
"Your Wallet"
Personal development:
"Your Ego"
Weight loss:
"Your Gut"
Or you could get more creative and use characters...
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Related to your business in general:
"Andrew's Accountant"
Or even step into fantasy:
"Your Future Self"
And that might be all you need do.
As I've seen it work simply by changing the from name and writing the rest of the email as usual.
But we can make it more effective...
"Andrew's Accountant"
Or even step into fantasy:
"Your Future Self"
And that might be all you need do.
As I've seen it work simply by changing the from name and writing the rest of the email as usual.
But we can make it more effective...
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By writing the rest of the email from the character.
For the subject line stay in character, focus on curiosity, and keep it short.
So for:
"Andrew's Accountant"
The subject line could be:
"The taxman is coming!"
For the body copy, keep in character:
For the subject line stay in character, focus on curiosity, and keep it short.
So for:
"Andrew's Accountant"
The subject line could be:
"The taxman is coming!"
For the body copy, keep in character:
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"Hey, Andrew's accountant here...
Great news for you as he's been spending money like water - and I need to balance his books."
Then the email could go on and use that as justification for a sale.
And it'd make for a far more...
Great news for you as he's been spending money like water - and I need to balance his books."
Then the email could go on and use that as justification for a sale.
And it'd make for a far more...
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Interesting and entertaining email than if I'd written it as normal.
And most importantly it would get more sales.
I've had emails like this get double the opens, clicks, and sales of normal emails.
So don't overlook using characters in your email marketing.
To sum up...
And most importantly it would get more sales.
I've had emails like this get double the opens, clicks, and sales of normal emails.
So don't overlook using characters in your email marketing.
To sum up...
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- Pick an interesting character for your email to be from.
- Use a short, curiosity-driven subject-line from them.
- Write the body copy from them.
Play with it.
Have fun.
Don't take it too seriously.
And I think you'll be surprised by the results.
- Use a short, curiosity-driven subject-line from them.
- Write the body copy from them.
Play with it.
Have fun.
Don't take it too seriously.
And I think you'll be surprised by the results.
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Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:
Andrew Gould@AndrewWriteCopy
Email Marketing "Hack"
Here's a fun method to boost your email opens, clicks - and most importantly - your sales.
// THREAD //
Here's a fun method to boost your email opens, clicks - and most importantly - your sales.
// THREAD //
