Don't know what to use as a bonus? Here's an easy and effective...
Andrew Gould@AndrewWriteCopy
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Apr 11, 2025
~2 min read
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Don't know what to use as a bonus?
Here's an easy and effective method to come up with the perfect bonus for your offer (also works for upsells).
// THREAD //
Here's an easy and effective method to come up with the perfect bonus for your offer (also works for upsells).
// THREAD //
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Think about the next step in your customer's journey.
That is, what they'll want to do after buying your offer.
For example, if you sell antique furniture, after buying, the next step is to look after it and keep it in excellent condition.
Meaning a perfect bonus would be...
That is, what they'll want to do after buying your offer.
For example, if you sell antique furniture, after buying, the next step is to look after it and keep it in excellent condition.
Meaning a perfect bonus would be...
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A guide on how to maintain the furniture, a cleaning cloth, and bottle of polish.
Or if you sell boxing lessons, the next step is to start boxing.
So a perfect bonus would be a pair of gloves, a head guard, and a gum shield.
Or if you sell a copywriting info-product...
Or if you sell boxing lessons, the next step is to start boxing.
So a perfect bonus would be a pair of gloves, a head guard, and a gum shield.
Or if you sell a copywriting info-product...
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The next step is to start copywriting.
Which would make a critique the perfect bonus.
Maybe for higher-ticket training you could even give them something to sell.
And you can also do this in reverse...
Which would make a critique the perfect bonus.
Maybe for higher-ticket training you could even give them something to sell.
And you can also do this in reverse...
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Meaning instead of thinking about what your customer will do after they've bought your offer.
You want to think about what they'll want to do before it.
For example, if you sell a course on writing cold emails, then before they can write those emails...
You want to think about what they'll want to do before it.
For example, if you sell a course on writing cold emails, then before they can write those emails...
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They'll need email addresses to send them to.
Making a guide to finding business owner's email addresses the perfect bonus.
And that's how you can come up with compelling bonuses for your offer.
So to sum up...
Making a guide to finding business owner's email addresses the perfect bonus.
And that's how you can come up with compelling bonuses for your offer.
So to sum up...
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- Think about what your customers will want to do after they've bought your offer.
- And think about what they'll want to do before they use your offer.
That should give you plenty of ideas for bonuses. And you can use the same method to come up with upsells.
- And think about what they'll want to do before they use your offer.
That should give you plenty of ideas for bonuses. And you can use the same method to come up with upsells.
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Andrew Gould@AndrewWriteCopy
Don't know what to use as a bonus?
Here's an easy and effective method to come up with the perfect bonus for your offer (also works for upsells).
// THREAD //
Here's an easy and effective method to come up with the perfect bonus for your offer (also works for upsells).
// THREAD //