🧵: INSANELY VIRAL FACEBOOK POST OF THE DAY - here's why it did so...

@publisherinabox
Publisher in a Box@publisherinabox
61 views Apr 23, 2025 ~2 min read
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🧵: INSANELY VIRAL FACEBOOK POST OF THE DAY - here's why it did so well and how you can replicate these results...
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1/ We're trying a new thing wherein we are going to find a mega viral Facebook post each day and share with you exactly what it is, where it was shared from, why it did so well and an estimate of how much revenue it generated or should have generated. Analyze these posts and replicate the approach and you will do amazing for your own assets.

If you find this helpful, please leave a reply so we know to keep pushing out analyses like this.
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2/ So, here's a post that went out on a Facebook Group that went insanely viral. We've shared this exact one on dozens of Pages over the years and it does well each time, given that the demographic is the right one. If you share it on the wrong page (i.e. one with a younger audience), it will BOMB.

This is one of those nostalgia type posts that will appeal to most people in the 35+ age demographic and beyond. When you can tap into something lots of people did in their childhood or foundational years and tap into that childhood nostalgia = $$$$.
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3/ If this post went out on your own Page and got this level of engagement, you would have earned anywhere from $2000 to $5000 in Content Monetization earnings from this single post.

They could have earned something similar for this post if they were being paid out for group shares (an option Facebook offers to many page owners).
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4/ Facebook Groups are an excellent way to scale the growth of your own Facebook Page, especially when they're smaller. It allows you to tap into a larger audience and convert them into followers of your own.
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5/ If they wanted to make even more money from a post like this, they could have created an article that goes with it (image + link in first comment format) that makes a list of similar nostalgic snacks that people would have eaten when growing up. Then, every time you share a post about snacks, you can include that listicle. Bam! Money!
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👉 Book a free 20-minute strategy and consulting call: docs.google.com/document/d/1nD…

👉 How we can work together: docs.google.com/document/d/1ek…
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6/ This post also did super well because it looks REAL and AUTHENTIC. You may think that such a simple and ugly picture wouldn't perform well, but you'd be completely and utterly devastatingly WRONG! Pictures that look like they were taken with an old flip phone that your 5 year old daughter found under your deceased grandmother's couch oftentimes tend to perform the best. Anything overly produced (think: stock photos) stink of inauthenticity and don't perform as a result.
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