CASE STUDY (UPDATED): The small group of Facebook Pages that's...
Publisher in a Box@publisherinabox
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Apr 08, 2025
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CASE STUDY (UPDATED): The small group of Facebook Pages that's earning an average of $389,156 every MONTH
How would you like to earn over $4.6 million a year in profit? Let’s examine what The Music Man network is doing right 🧵👇
How would you like to earn over $4.6 million a year in profit? Let’s examine what The Music Man network is doing right 🧵👇
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1/ The Music Man has a small group of Facebook Pages, with their largest page being The Music Man page. It was launched in March 2020 and since then has grown to 3.5 million followers. The 1.5 million likes indicates that they likely bought close to that many likes and the remaining 2 million they acquired organically. This single Page makes up about 90% of their revenue.
Here's a link to the page: facebook.com/IAmTheMusicMan
Here's a link to the page: facebook.com/IAmTheMusicMan
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2/ They also have a bunch of smaller Facebook Pages of various sizes:
T5 (360k followers): facebook.com/t5stories
Dance Floor Spotlight (239k followers): facebook.com/dancefloorspot…
Can't Beat Music: facebook.com/CantBeatMusicO…
The Gig Guide: facebook.com/thegigguide
Retro Rhythms: facebook.com/retrorhythms
T5 (360k followers): facebook.com/t5stories
Dance Floor Spotlight (239k followers): facebook.com/dancefloorspot…
Can't Beat Music: facebook.com/CantBeatMusicO…
The Gig Guide: facebook.com/thegigguide
Retro Rhythms: facebook.com/retrorhythms
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3/ Why so many Pages? Although their main page makes up the vast majority of their revenue, these smaller pages are important to help the main page perform at its best.
Why? Through creating a Testing framework. This is a framework that the largest Facebook publishers follow wherein they test content out on smaller pages and then push up the highest performing content up to their larger pages (don't tell them we told you!).
This ensures that a larger percentage of bangers go out on the main page, which tells Facebook that you're producing content that people love, which the algorithm rewards you with in turn.
Groovy!
Why? Through creating a Testing framework. This is a framework that the largest Facebook publishers follow wherein they test content out on smaller pages and then push up the highest performing content up to their larger pages (don't tell them we told you!).
This ensures that a larger percentage of bangers go out on the main page, which tells Facebook that you're producing content that people love, which the algorithm rewards you with in turn.
Groovy!
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4/ They’re primarily making money by driving website traffic from their Facebook page (pfffft and whoever said web traffic from Facebook is dead?!) - with 85% of their total traffic coming from “organic social.”
They’re publishing 30 articles a week with their “outsourced” (see: offshore) team. Looking at the articles on the website, they are very simple, written at a grade 5 reading level (exactly the level you want for best results).
They’re publishing 30 articles a week with their “outsourced” (see: offshore) team. Looking at the articles on the website, they are very simple, written at a grade 5 reading level (exactly the level you want for best results).
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5/ Clearly their website traffic strategy is working, with over 5 million unique visitors in June and a steady state of around 2-3 million unique visitors a month in other years. They had a pretty big slowdown between July to October, as most of us in the web traffic did, with traffic and revenue picking up again in November of 2024, again in line with everyone else’s trendlines. And they are on track for a very lucrative December and January!
So, how are they producing all of this traffic?
So, how are they producing all of this traffic?
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6/ By producing a $#!% ton of super viral content, maximizing on big trends, a huge niche, celebrity recognition and using the image + first comment sharing approach. Notice how their highest performers are all EMOTIONAL and hit you right in the heart, on top of the name brand recognition.
Below is their all time highest engagement post - as you can see it’s a simple image, looks organic and like the picture was taken with a smartphone (which it was) and has a call to action in the caption to check the comments (which is arguably against Facebook’s terms):
Below is their all time highest engagement post - as you can see it’s a simple image, looks organic and like the picture was taken with a smartphone (which it was) and has a call to action in the caption to check the comments (which is arguably against Facebook’s terms):
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7/ Since then they’ve developed a more consistent style for their website traffic posts. As you can see, even the posts that don’t get massive engagement are still getting a lot of interest as indicated by the number of engagements on the top comment.
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8/ They are also doing a variety of post types - here’s another one of their highest engagement posts ever, a video of some girls singing. They have lots of videos like this which serve to boost the engagement and reach of the page, and also drive those video revenue share dollars.
You can get videos like this in one or a mix of several ways:
i) Create your own video content (Hard)
ii) Accept user generated content and make edits to it and publish it (Less hard)
iii) Reach out to viral video makers or owners on YouTube, Instagram, TikTok or elsewhere and get their permission to reshare their content with attribution. Attribution means putting a link to their social media profile in the first comment, in the caption or in the video. You MUST get them to sign a Non-Exclusive Licensing agreement - because when someone inevitable files a copyright claim against you, you will be able to appeal it and remove it by providing Facebook with this contract. (Easier)
iv) Pay a video licensing company that does the above at scale, like Newsflare or Viralsnare. You will have to pay them a (hefty) fee per video, a revenue share percentage (if you can negotiate one) or your first born child. Large publishers like The Daily Mail and Unilad license from these kinds of companies (and we do in some cases too). (Easiest)
You can get videos like this in one or a mix of several ways:
i) Create your own video content (Hard)
ii) Accept user generated content and make edits to it and publish it (Less hard)
iii) Reach out to viral video makers or owners on YouTube, Instagram, TikTok or elsewhere and get their permission to reshare their content with attribution. Attribution means putting a link to their social media profile in the first comment, in the caption or in the video. You MUST get them to sign a Non-Exclusive Licensing agreement - because when someone inevitable files a copyright claim against you, you will be able to appeal it and remove it by providing Facebook with this contract. (Easier)
iv) Pay a video licensing company that does the above at scale, like Newsflare or Viralsnare. You will have to pay them a (hefty) fee per video, a revenue share percentage (if you can negotiate one) or your first born child. Large publishers like The Daily Mail and Unilad license from these kinds of companies (and we do in some cases too). (Easiest)
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9/ In the end, they’re not doing anything particularly special. What they are doing is all of the basics extremely well. To summarize:
1. They chose an excellent niche that can spread wide and far. They didn’t make the niche too broad (celebrities) and not too narrow either (country music).
2. They grew their following with an Ads like campaign to get things going and then started releasing super viral content to get that organic flow going.
3. They built a quality (but very simple) website and got it monetized with a high RPM ad network like Raptive.
4. They created a content creation machine and produced a lot of new fresh content every week.
5. They shared that content on their Facebook page and framed it in the way that is doing best right now.
6. They mixed up various content types and formats, from videos to link shares to images.
7. They were consistent.
Follow us on X to learn exactly how to do all this, or get our Elite Consulting program for us to walk you through exactly how to do it one-on-one (more details below).
1. They chose an excellent niche that can spread wide and far. They didn’t make the niche too broad (celebrities) and not too narrow either (country music).
2. They grew their following with an Ads like campaign to get things going and then started releasing super viral content to get that organic flow going.
3. They built a quality (but very simple) website and got it monetized with a high RPM ad network like Raptive.
4. They created a content creation machine and produced a lot of new fresh content every week.
5. They shared that content on their Facebook page and framed it in the way that is doing best right now.
6. They mixed up various content types and formats, from videos to link shares to images.
7. They were consistent.
Follow us on X to learn exactly how to do all this, or get our Elite Consulting program for us to walk you through exactly how to do it one-on-one (more details below).
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10/ If just thinking of doing all of the above steps for your Facebook page and website throws your heart palpitations into overdrive, you may be happy to know that we offer a turnkey management solution that does exactly this: docs.google.com/document/d/1ek…
Bring us your digital assets and we will manage, grow and monetize them them for you while you drink champagne in a hot air balloon 🪂🥂🍾
There are zero upfront costs to you, we absorb all of the financial risk and at the end of every pay period we split the proceeds with you 50/50. We do three types of partnerships at the moment depending on your assets:
1. Facebook pages approved for Bonuses or Creator Monetization
2. Facebook pages with a Mediavine or Raptive website that are able to drive traffic
3. Facebook pages with Bonuses/Creator Monetization AND a high RPM website attached
DM me or visit the above link to learn more 🤝📩
Bring us your digital assets and we will manage, grow and monetize them them for you while you drink champagne in a hot air balloon 🪂🥂🍾
There are zero upfront costs to you, we absorb all of the financial risk and at the end of every pay period we split the proceeds with you 50/50. We do three types of partnerships at the moment depending on your assets:
1. Facebook pages approved for Bonuses or Creator Monetization
2. Facebook pages with a Mediavine or Raptive website that are able to drive traffic
3. Facebook pages with Bonuses/Creator Monetization AND a high RPM website attached
DM me or visit the above link to learn more 🤝📩
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11/ For those who want to build their own money-printing Facebook enterprises: we walk you through one-on-one exactly how to do this, sharing with you the exact secret strategies that the world's biggest and best publishers use to make millions of dollars through our Elite Consulting program: docs.google.com/document/d/1nD…
We've consulted everyone from massive corporations down to one-man publishing shops including the almighty @nichesitelady
We've consulted everyone from massive corporations down to one-man publishing shops including the almighty @nichesitelady
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👉 Get our Elite Consulting program on EXACTLY how to build your own Facebook money printing enterprise: docs.google.com/document/d/1nD…
👉 Apply for our Turnkey Management Partnership program where we manage, grow and monetize the assets for you: docs.google.com/document/d/1ek…
👉 Apply for our Turnkey Management Partnership program where we manage, grow and monetize the assets for you: docs.google.com/document/d/1ek…
