I recently rediscovered a Facebook Page with one of the strongest...
Publisher in a Box@publisherinabox
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Mar 11, 2025
~4 min read
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I recently rediscovered a Facebook Page with one of the strongest (and most aggressive) traffic + revenue generation strategies in the game. These guys are easily making HUNDREDS OF THOUSANDS of dollars a month across their network of pages 🧵👇
This is an excellent, and easily replicable, strategy for any page owner who’s looking to send as much traffic as possible to their website. It’s especially great for those who aren’t yet approved for either of the Facebook revenue share programs, but will still work great for anyone regardless.
Read this public-facing case study to learn EXACTLY what the 22 Words network is doing to drive millions of visitors a month to their websites...
[Warning: if you are against sensational and clickbait content, this post is not for you. But know this approach works damn well. And their website is just INSANE]
This is an excellent, and easily replicable, strategy for any page owner who’s looking to send as much traffic as possible to their website. It’s especially great for those who aren’t yet approved for either of the Facebook revenue share programs, but will still work great for anyone regardless.
Read this public-facing case study to learn EXACTLY what the 22 Words network is doing to drive millions of visitors a month to their websites...
[Warning: if you are against sensational and clickbait content, this post is not for you. But know this approach works damn well. And their website is just INSANE]
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1/ They are posting viral trending content that is:
A) current and relevant
B) references instantly recognizable things and people
C) is controversial (thus boosting engagement due to commenters arguing)
A) current and relevant
B) references instantly recognizable things and people
C) is controversial (thus boosting engagement due to commenters arguing)
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2/ They are using all the best formats for their link share posts and testing out all the various formats
A) in this case they're doing the Viral Text Post format
B) it has a black background (the most effective background)
C) they have a 👇 at the end of each headline, increasing the click through rate
D) there is a link in the first comment
E) all of their viral text posts follow this same exact format and style and do not deviate from it
A) in this case they're doing the Viral Text Post format
B) it has a black background (the most effective background)
C) they have a 👇 at the end of each headline, increasing the click through rate
D) there is a link in the first comment
E) all of their viral text posts follow this same exact format and style and do not deviate from it
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3/ They are leaning into Facebook's latest policy changes. Before they primarily used to only run celebrity news content. Since Facebook updated their policies to allow political content once more, they jumped right into this approach.
Since then their page engagement has rocketed upwards, as political content follows all of the same rules as celebrity content, but is even more relevant and conversation-inducing.
I actually stopped following this page for a while because their content got stale along with their engagement, then they started doing political content and BAM. This 'expanding of the niche' drove up their reach and engagement for all their posts.
Since then their page engagement has rocketed upwards, as political content follows all of the same rules as celebrity content, but is even more relevant and conversation-inducing.
I actually stopped following this page for a while because their content got stale along with their engagement, then they started doing political content and BAM. This 'expanding of the niche' drove up their reach and engagement for all their posts.
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4/ As you can see, they're also using the Image + link in first comment format to drive traffic to their website.
They're also capitalizing on trending events and content. Here's a post that did great that they shared during the Super Bowl, once again doing all the right things that drive engagement:
A) trending and relevant
B) controversial
C) references someone and something famous and easily recognizable
They're also capitalizing on trending events and content. Here's a post that did great that they shared during the Super Bowl, once again doing all the right things that drive engagement:
A) trending and relevant
B) controversial
C) references someone and something famous and easily recognizable
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5/ Although the vast majority of their content is designed to drive website traffic, they do still post some photo posts to drive up reach, engagement and their Facebook revenue share earnings. In this case, they are uploading entire albums of singular events, and are once again following all the right rules to maximize engagement:
A) trending content about a trending event
B) reference someone and something famous
C) use the most provocative picture possible to illicit response and debate... notice how for the largest picture they picked the most controversial possible image out of all the ones in the album
A) trending content about a trending event
B) reference someone and something famous
C) use the most provocative picture possible to illicit response and debate... notice how for the largest picture they picked the most controversial possible image out of all the ones in the album
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6/ They're doing the 'vulture' strategy of sharing trending news of whenever anyone famous dies. Although very distasteful, these types of posts always get amazing engagement. You may have noticed a ton of posts about Gene Hackman and his wife being found dead, and how almost all of them had crazy high engagement - that's the vulture strategy at work
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7/ They are sticking to what's tried and true for their audience - political and celebrity content, skewing politically to the right. And once again positioning this content in the most controversial way possible.
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8/ They are replicating the most viral content and this same approach across their entire network of Facebook Pages. If it works, don't fix it, but instead double and triple down, and Facebook will reward you.
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9/ Their website format and ad strategy is the most aggressive thing I've ever seen. If I didn't care about the audience experience and only cared about maximizing RPM's and revenue, this would be the absolute best format to follow.
A) maximum ad density - max one or two lines between ads
B) an image on top and below every paragraph
C) very simple, basic, super fast loading website
D) they're pushing their crazy clickbait Facebook content ONLY on Facebook and not featuring this content anywhere else on their main website, which seems to be primarily an SEO and product/affilates play.
See it for yourself and salivate (or get furious): twentytwowords.com/david-hasselho…
(also notice how this article is also yet another 'vulture' type post)
A) maximum ad density - max one or two lines between ads
B) an image on top and below every paragraph
C) very simple, basic, super fast loading website
D) they're pushing their crazy clickbait Facebook content ONLY on Facebook and not featuring this content anywhere else on their main website, which seems to be primarily an SEO and product/affilates play.
See it for yourself and salivate (or get furious): twentytwowords.com/david-hasselho…
(also notice how this article is also yet another 'vulture' type post)
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👉 Apply for our Turnkey Management Partnership program where we manage, grow and monetize the assets for you: docs.google.com/document/d/1ek…
