🧵: The Facebook Page that went from $500 to $14.8K in monthly...

@publisherinabox
Publisher in a Box@publisherinabox
52 views Mar 11, 2025 ~3 min read
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🧵: The Facebook Page that went from $500 to $14.8K in monthly Content Monetization earnings, and how you can too

The most important rule of all: consistency and iteration is more important than anything else. Check out this earnings trend as we got better and better and learned what this audience responds to best...

September 2024: ~$500

October 2024: ~$1,000

November 2024: $3,550.67

December 2024: $11,595.13

January 2025: $10,977

February 2025: $14,810

Here's how we did it 👇👇
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1/ Have a good mix of different post format types, they will all perform differently.

We find that photo/meme format posts usually have the most explosive growth when they go viral, producing a few high revenue posts out of the monthly total earnings.

However, the link format (image + link in first comment) posts are the ones that produce consistently high revenue that make up the majority of the Content Monetization revenue produced.

For the link shares, we use frames that are similar to what Unilad does for their posts (maybe a bit prettier :P)
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2/ Even though the link format posts tend to produce the most steady revenue, it's still important to do the other post format types.

Viral text posts don't produce as much revenue, but they can produce a ton of engagement, which ultimately drives up the engagement of all the other posts.

Same with meme type posts, but those often get some high revenue bangers too.
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3/ For easy wins, you can take super viral memes from other Pages that have had huge wins and make some modifications to them, then share it. Facebook will still deem this as original content.
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4/ When sharing link posts, make sure to grab the most viral possible posts. We prioritize the engagement ability of these types of posts more-so than the click through rate and potential to drive clicks, as we are generating revenue from both the Facebook revenue share as well as clicks to display ads on the website.

The best combination is to find and create posts that have super high engagement AND a super high click through rate. That's when you start making anywhere from $500 to $3,000 from a single post in a single share.
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5/ We walk you through exactly how to do all this and exactly the kind of content to share in our Elite Consulting Program. Or we manage it for you in our Turnkey Management program.

DM me for more info!
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6/ Additional note of value:

For the reported December and January revenue - these figures should have actually been much higher but the page temporarily lost its monetization between the end of December and early January.

It happened because the page got a Connected Entity violation due to a fake paperwork issue claimed by Facebook. ALWAYS make sure that when getting the Business Verification that your corporate name and address in the submitted paperwork are EXACTLY the same as what you input into the Facebook settings. Otherwise you will go on a wild goosechase for weeks as the owner of this page experienced.
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7/ Another additional note that might be helpful:

After getting the monetization re-activated, the Page was forced to be switched from the Performance Bonus program to the Content Monetization (CM) program.

The CM program typically has much lower RPMs than the Bonus program, but, as you can see from our earnings reporting, we were still able to generate significant month-over-month growth.

Follow the advice outlined in this post, on this X profile and what we offer in our consulting program and you will get similar or likely even better results.
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