CASE STUDY: The single Facebook page that's earning an average of...
Publisher in a Box@publisherinabox
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Feb 07, 2025
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CASE STUDY: The single Facebook page that's earning an average of $389,156 every MONTH
How would you like to earn over $4.6 million a year in profit? Let’s examine what The Music Man is doing right 🧵👇
How would you like to earn over $4.6 million a year in profit? Let’s examine what The Music Man is doing right 🧵👇
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1/ The Music Man Facebook page was launched in March 2020 and since then has grown to 3.3 million followers. The 1.5 million likes indicates that they likely bought close to that many likes and the remaining 1.8 million they acquired organically.
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2/ They’re primarily making money by driving website traffic from their Facebook page (pfffft and whoever said web traffic from Facebook is dead?!) - with 85% of their total traffic coming from “organic social.”
They’re publishing 30 articles a week with their “outsourced” (see: offshore) team. Looking at the articles on the website, they are very simple, written at a grade 5 reading level (exactly the level you want for best results).
They’re publishing 30 articles a week with their “outsourced” (see: offshore) team. Looking at the articles on the website, they are very simple, written at a grade 5 reading level (exactly the level you want for best results).
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3/ Clearly their website traffic strategy is working, with over 5 million unique visitors in June and a steady state of around 2-3 million unique visitors a month in other years. They had a pretty big slowdown between July to October, as most of us in the web traffic did, with traffic and revenue picking up again in November of 2024, again in line with everyone else’s trendlines. And they are on track for a very lucrative December and January!
So, how are they producing all of this traffic?
So, how are they producing all of this traffic?
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4/ By producing a $#!% ton of super viral content, maximizing on big trends, a huge niche, celebrity recognition and using the image + first comment sharing approach.
Below is their all time highest engagement post - as you can see it’s a simple image, looks organic and like the picture was taken with a smartphone (which it was) and has a call to action in the caption to check the comments (which is arguably against Facebook’s terms):
Below is their all time highest engagement post - as you can see it’s a simple image, looks organic and like the picture was taken with a smartphone (which it was) and has a call to action in the caption to check the comments (which is arguably against Facebook’s terms):
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5/ Since then they’ve developed a more consistent style for their website traffic posts. As you can see, even the posts that don’t get massive engagement are still getting a lot of interest as indicated by the number of engagements on the top comment.
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6/ They are also doing a variety of post types - here’s another one of their highest engagement posts ever, a video of some girls singing. They have lots of videos like this which serve to boost the engagement and reach of the page, and also drive those video revenue share dollars.
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7/ In the end, they’re not doing anything particularly special. What they are doing is all of the basics extremely well. To summarize:
1. They chose an excellent niche that can spread wide and far. They didn’t make the niche too broad (celebrities) and not too narrow either (country music).
2. They grew their following with an Ads like campaign to get things going and then started releasing super viral content to get that organic flow going.
3. They built a quality (but very simple) website and got it monetized with a high RPM ad network like Raptive.
4. They created a content creation machine and produced a lot of new fresh content every week.
5. They shared that content on their Facebook page and framed it in the way that is doing best right now.
6. They mixed up various content types and formats, from videos to link shares to images.
7. They were consistent.
The pinned post in my profile explains exactly how to do all of the above steps.
1. They chose an excellent niche that can spread wide and far. They didn’t make the niche too broad (celebrities) and not too narrow either (country music).
2. They grew their following with an Ads like campaign to get things going and then started releasing super viral content to get that organic flow going.
3. They built a quality (but very simple) website and got it monetized with a high RPM ad network like Raptive.
4. They created a content creation machine and produced a lot of new fresh content every week.
5. They shared that content on their Facebook page and framed it in the way that is doing best right now.
6. They mixed up various content types and formats, from videos to link shares to images.
7. They were consistent.
The pinned post in my profile explains exactly how to do all of the above steps.
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8/ If just thinking of doing all of the above steps for your Facebook page and website throws your heart palpitations into overdrive, you may be happy to know that we offer a turnkey management solution that does exactly this. Bring us your digital assets and we will manage, grow and monetize them them for you while you drink champagne in a hot air balloon 🪂🥂🍾
There are zero upfront costs to you, we absorb all of the financial risk and at the end of every pay period we split the proceeds with you 50/50. We do three types of partnerships at the moment depending on your assets:
1. Facebook pages approved for Bonuses or Creator Monetization
2. Facebook pages with a Mediavine or Raptive website that are able to drive traffic
3. Facebook pages with Bonuses/Creator Monetization AND a high RPM website attached
DM me if you’d like to learn more 🤝📩
There are zero upfront costs to you, we absorb all of the financial risk and at the end of every pay period we split the proceeds with you 50/50. We do three types of partnerships at the moment depending on your assets:
1. Facebook pages approved for Bonuses or Creator Monetization
2. Facebook pages with a Mediavine or Raptive website that are able to drive traffic
3. Facebook pages with Bonuses/Creator Monetization AND a high RPM website attached
DM me if you’d like to learn more 🤝📩
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9/ Looks like this same group is running an additional two pages with similar approaches, also sending traffic to the same website.
facebook.com/t5stories
facebook.com/dancefloorspot…
facebook.com/IAmTheMusicMan
Looks like 90-95% of the traffic is coming from the 3.3 million page. Still always good to have a network of pages, diversifying your reach, engagement and traffic flow.
Thanks to @Nirav_Shah89 for finding these!
facebook.com/t5stories
facebook.com/dancefloorspot…
facebook.com/IAmTheMusicMan
Looks like 90-95% of the traffic is coming from the 3.3 million page. Still always good to have a network of pages, diversifying your reach, engagement and traffic flow.
Thanks to @Nirav_Shah89 for finding these!
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10/ Couple more...
facebook.com/CantBeatMusicO…
facebook.com/thegigguide
facebook.com/retrorhythms
Lesson: always check the company's 'Brands' page 🤣 themusicman.uk/brands/
facebook.com/CantBeatMusicO…
facebook.com/thegigguide
facebook.com/retrorhythms
Lesson: always check the company's 'Brands' page 🤣 themusicman.uk/brands/