wono (@wono_strategy)

Is this the beginning of the end for YouTube? (yes I'm serious) ...

For a decade, I thought Airbnb would protect us if something went wrong. That was until the life of my son was in play and they sided with the host. If you trust @Airbnb, don't learn the hard way like I did. Here's my story:...

YouTubers, you're probably not reading data in your analytics correctly. Here are 7 biases you're blind to: ...

Noise vs Signal 101 on YouTube Analytics (in practice) Here, I guide you through a concrete example of how I work on analytics for my channels/clients to extract signal from noise. I go step by step so you can easily follow 👇 ...

Chasing virality on YouTube will eventually kill your channel. I made this mistake and learned it the hard way. I've been a full-time creator for 8 years (and counting) thanks to audience building. I share in this thread how I did it so you can avoid depression. 👇 ...

No, consistency is not key on YouTube. Today I'm going to reveal the secret of Emma Chamberlain. You'll understand how she's able to pull so many views with these titles/thumbnails. I will share with you an extremely important tool of mine I've never heard anyone talking about. ...

If you're a creator on YouTube not getting the views you want, it's not because: - Your retention is bad - Your thumbnail is bad But because you do not understand "attention markets". It took me 12 years to figure it out, but I'll explain it to you in 5 minutes 👇 ...

If you're a content creator on YouTube, you probably heard this: Higher retention = More views Well you've been lied to, this is 100% wrong ❌ Here's why and what will truly get you views: (thread) ...

The time has come to debunk the biggest lie (or ignorance/lack of experience) spread across YouTube: Good retention graph = more views This is 100% wrong (not even 99%). Don't trust me, the proofs are here: (thread) ...