How to Craft a Sponsorship Email/Pitch I received A LOT of DMs on...
Moomer ☾☁︎@moomeronthemoon
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Jul 22, 2026
~2 min read
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How to Craft a Sponsorship Email/Pitch
I received A LOT of DMs on how to pitch/draft an email and thought I should just share the sauce with everyone here. Here is a template I would suggest to follow:
- Introduction - who are you? What do you specialize in? Streamer, youtuber, short form content, long form, editor, etc. What makes you special?
- Current and past Partnerships - Resume time. Show your history and your current work. This builds up your credentials.
- Why you are interested with that company specifically - Take the time to research THEM. Why do you want work with them specifically? Do you align with their morals, mission, etc. Or do you just simply like their product? What about it do you like? Show your genuine interest here.
- What are you looking for - Partnership, Sponsorship, Affiliation, Employment Application, etc. Make it clear why you reaching out.
- What can you offer - Show your past work of product reviews, deliverables that were successful, etc. Now tailor it for their company/product specifically and how it will look working alongside them. SHOW THAT YOU THOUGHT ABOUT A GAME PLAN ALREADY. This proves initiative.
- Thank them for their time ALWAYS. Small kind gestures like this are not overlooked. Stay grateful, stay humble.
- BONUS POINTS if you send the exact medias via links for them to easily access your content. Make it as simple as possible for the brand/company/product. If you have a media kit, always include too.
Ofc, this does not have a 100% success rate but this is a good starting template to get you started.
Best of luck out there <3
I received A LOT of DMs on how to pitch/draft an email and thought I should just share the sauce with everyone here. Here is a template I would suggest to follow:
- Introduction - who are you? What do you specialize in? Streamer, youtuber, short form content, long form, editor, etc. What makes you special?
- Current and past Partnerships - Resume time. Show your history and your current work. This builds up your credentials.
- Why you are interested with that company specifically - Take the time to research THEM. Why do you want work with them specifically? Do you align with their morals, mission, etc. Or do you just simply like their product? What about it do you like? Show your genuine interest here.
- What are you looking for - Partnership, Sponsorship, Affiliation, Employment Application, etc. Make it clear why you reaching out.
- What can you offer - Show your past work of product reviews, deliverables that were successful, etc. Now tailor it for their company/product specifically and how it will look working alongside them. SHOW THAT YOU THOUGHT ABOUT A GAME PLAN ALREADY. This proves initiative.
- Thank them for their time ALWAYS. Small kind gestures like this are not overlooked. Stay grateful, stay humble.
- BONUS POINTS if you send the exact medias via links for them to easily access your content. Make it as simple as possible for the brand/company/product. If you have a media kit, always include too.
Ofc, this does not have a 100% success rate but this is a good starting template to get you started.
Best of luck out there <3
Moomer ☾☁︎@moomeronthemoon
Hi! Former Sponsorship Manager of 2 years here and can confirm that this has ALWAYS been the strat.
YOUR NETWORK IS YOUR NET WORTH! Let’s break it down:
It doesn’t matter your size or analytics when it comes to working with brands and sponsorships. What matters is your energy, knowledge of the company, and initiation when you PITCH yourself.
There are also multiple websites you can use to find companies that are OPEN to partnerships or affiliations like Fairly Odd Streamers. Especially nowadays thanks to the internet, do your research.
Shoot your shot and shoot it multiple times. The work doesn’t stop once you get in, form connections with your contact and the people in the community.
I could go on and on about this but Lud’s class is so important and vital for success in this space. Start here and forever strive to be a student to learn more.
Happy Streaming and Content Creating everyone 💗
YOUR NETWORK IS YOUR NET WORTH! Let’s break it down:
It doesn’t matter your size or analytics when it comes to working with brands and sponsorships. What matters is your energy, knowledge of the company, and initiation when you PITCH yourself.
There are also multiple websites you can use to find companies that are OPEN to partnerships or affiliations like Fairly Odd Streamers. Especially nowadays thanks to the internet, do your research.
Shoot your shot and shoot it multiple times. The work doesn’t stop once you get in, form connections with your contact and the people in the community.
I could go on and on about this but Lud’s class is so important and vital for success in this space. Start here and forever strive to be a student to learn more.
Happy Streaming and Content Creating everyone 💗
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My favorite part of this tip?
It works for IRL job applications too. Need a cover letter? This can be a template to help guide you.
Learning transferable skills and utilizing them in all settings. 2 birds, 1 stone.
It works for IRL job applications too. Need a cover letter? This can be a template to help guide you.
Learning transferable skills and utilizing them in all settings. 2 birds, 1 stone.