Music has been my thing for 57 years so I've seen a lot of bands...

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Music has been my thing for 57 years so I've seen a lot of bands I've loved release new music, & all that that entails, in that time.

However, nothing has compared to the absolute CHAOS going on right now around @BTS_twt's upcoming new album, in other fandoms & the industry. +
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I get that they're huge - I get it, it's how I heard about them over here in southern Ontario, Canada, after all. But the NOISE from the press, the HYSTERIA in other fandoms, the TERROR in the industry...it's FASCINATING. Absolutely fascinating.

Never seen anything like it.
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@bearheart2015 Now it's same-day news reporting, and fandom reactions and stuff. And there's such an edge to it all - the news reporting is all THEY'RE COMING BACK THEY'RE COMING BACK OMG. The other fandoms are even more hysterical, like they can't allow ARMY any leverage. And with the way +
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@bearheart2015 rules keep getting changed for charting and counting streams and blah blah blah, it's clear the industry isn't happy about this. Certainly not the western industry, because the lads just won't play their game.

It's becoming increasingly more amusing on top of being fascinating.
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