20 years of coaching. 20 years of studying other successful...

@ThadWells
Thad Wells@ThadWells
71 views Nov 05, 2025 ~1 min read
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20 years of coaching.

20 years of studying other successful coaches.

Here's what keeps coaches winning:

🧵THREAD
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It's not another RPO.

It's not the latest Double Mug blitz.

It's not a three word slogan you hang up.
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We won a state title in 2016.

The next day I hit "rock top".

That's my term for succeeding, but feeling empty.

It started a 9-year search for what actually matters.
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During that search I interviewed to run the biggest coaching education company.

They told me:
"Your ideas are too advanced. We just need butts in seats at clinics to sell booths."

That's when I knew the industry was broken.
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Most coaching resources focus on X's and O's because that's what sells.

But you don't lose a head job because of plays.

You lose it because you can't get your vision executed.
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Here's what coaches actually need:

- Vision that inspires action
- Training that develops your people
- Systems that empower your people
- Leadership that builds culture
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I'm spending the next 2 months helping coaches win in 2026.

Yes, win more games.

But also when at EVERYTHING that matters in life.
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This resource is free for coaches.

Register with the link in my bio.

🙏
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Here’s a video detailing the free resource:

@ThadWells
Thad Wells@ThadWells
I spent 20 years and $100K learning these lessons about coaching football.

I'm sharing these lessons over the next 2 months for free.

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