your price never changes and that's why nobody buys with urgency//...

@yegormethod
Yegor@yegormethod
10 views Oct 13, 2025 ~2 min read
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your price never changes and that's why nobody buys with urgency//

meanwhile Tate raised HU from $49 to $99
using one psychological trick that prints money

here's the "Result Price Surging" method that creates REAL scarcity...

Every offer you see has fake urgency. Countdown timers that reset. "Only 3 spots left" that never run out. Everyone knows it's bullshit.

Here's what actually works:

Your price increases with every success story. Publicly. Automatically. No negotiation.

Launch at $99. Student gets results and posts win? Price goes to $105. Another win? $111. Another? $118.

Display this on a LIVE CHART on your sales page. Show the price history like a fucking stock that only goes up.

The psychology is brutal:

Every fence-sitter watches testimonials get posted and realizes "that success just cost me money"

They're not just missing out on the program. They're literally watching it get more expensive because OTHERS are winning.

Real example:

Client launched at $197. Current price: $847. Took 8 months. Every buyer at $197 feels like they bought Bitcoin at $100.

The implementation:

1. Set base price (start low)
2. Create public success feed
3. Add $10-50 per documented win
4. Show price history chart
5. Never decrease. Only up.

What this does:

CREATES REAL URGENCY - Not fake scarcity. Actual financial consequence for waiting.

REWARDS EARLY ADOPTERS - First buyers get the deal. They become evangelists.

PROVES THE PRODUCT WORKS - Price only rises if people get results. Built-in social proof.

MAKES FOMO TANGIBLE - They can calculate exactly how much procrastination cost them.

The conversation this creates:

"Bro I was gonna buy at $99 and now it's $320"
"Should've moved faster. It'll be $400 next month"

You're not selling a course anymore. You're selling an STOCK that's going UP

The objection handling writes itself:

"Why is it so expensive?"
"Because it works. Every success raises the price. You're paying for proven results."

"Will it ever go down?"
"Never. It only goes up. Buy now or pay more later."

"This seems like manipulation"
"It's transparency. Bad products can't use this model. Price would never rise."

Most powerful part:

Your successful students WANT the price to rise. Makes their purchase look smarter. They become your marketing team, posting wins to pump their own investment.

Study the yegor method.
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