Marketing/Growth thread by @clinjar

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Stanford paid 35,000 people to quit social media.

This was the largest study on emotional health in history.

The results were so shocking, scientists called it "comparable to therapy."

Here's what happens when you break free from the algorithm:
🧵

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Over 35,000 people took part.

They were paid to deactivate either Instagram or Facebook for 6 weeks.

It was done right before the 2020 Presidential Election.

And the results were undeniable:

                        0:36

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Participants didn’t just feel better.

They were measurably happier, less anxious, and less depressed.

• Facebook users saw a 6% improvement in emotional well-being
• Instagram users saw a 4% improvement

And not only that...

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The researchers found that:

• Quitting Facebook was 15% as effective as therapy
• Quitting Instagram: 22% as effective
• Both eliminated over half of this election-related stress.

That’s massive for something as simple as logging out.

But here's the twist:

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These people didn’t stop using their phones.

They just switched to other apps.

Instagram users shifted almost all their time to other apps.

Facebook users only spent 9 minutes less on their phones per day.

Now, what does that mean?

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Social media platforms like these aren’t just time-fillers.

They’re engineered for:

• Endless scrolling
• Addictive feedback loops
• Constant comparison

Removing them cuts off a huge source of emotional friction.

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As Psychologist Angela Duckworth put it:

Our cell phones are “adult pacifiers.”

But her real point is deeper:

Don’t rely on willpower. Change your environment instead.

She calls it situation modification.

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She then explained the "brain drain" effect.

Just having your phone near you, face-down and silent, can lower your IQ test score.

Why? Because part of your brain is still resisting it.

So, what is the solution?

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The Stanford study proved something we already knew deep down:

You don’t need to quit tech.

You just need to be more intentional with your time.

Here's where you can start: 👇

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Technology can help set boundaries with social media.

Start with a screen time app like Roots.

There are several good ones out there.

Here's why this is key:

getroots.link/7rPUkiz

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Apps like Roots keep you accountable.

When blocking is active, you can't uninstall or unblock.

This extra friction is key.

Here's how to use it effectively in 5 steps:

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1. Block social media apps

Keep social media blocked by at all times.

Force yourself to unblock it intentionally.

Create just enough pause to break the loop.

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2. Schedule downtime

Set fixed windows to go full "Monk Mode" with social media completely blocked.

• Mornings (5am-9am): no social media or news apps
• Evenings: (6pm-midnight): no social media or work apps

This downtime helps rewire your brain.

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3. Instant app blocking

Sometimes I need to block everything:

• Stay focused when I'm doing deep work
• Reduce the temptation to “just check for a second”
• Block distracting apps when I get in the car

I use it daily.

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4. Pick scroll replacements

Simple things you can use to redirect yourself away from scrolling.

Go for a walk, pick up a book, or play with your dog.

Roots will direct me to better things (like Lucy) when apps are blocked.

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5. Do a weekly detox.

Roots hosts a weekly Social Media Detox each Sunday.

The clarity after that day is incredible.

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With small changes, my phone usage has dropped from 4 hours to around 1 daily.

Pickups from 150 to 50 daily.

My mind feels clearer, calmer, more focused.

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Setting boundaries with social media is key.

Focus is your most valuable asset in today's distracted world.

Here's a link to the screen time app I mentioned:

getroots.link/7rPUkiz

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Video Credits:
- Angela Duckworth at Bates: Push those cell phones away |
Bates College
- 30 Days Without Social Media | My Transformation | Niklas Christl

Stanford paid 35,000 people to quit social media. This was the...

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