I’ve made $1,000,000 in 20 years coaching. I have $0 in savings. I...

@ThadWells
Thad Wells@ThadWells
68 views Jun 06, 2025 ~2 min read
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I’ve made $1,000,000 in 20 years coaching.

I have $0 in savings.
I have $0 in retirement.
I have $0 in investments.

I’ve bet the house on something else...

🧵 THREAD
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I started my coaching career as a volunteer middle school coach while still playing college ball.

My first paid gig came a year later as a JV coach.

It paid a $2,000 stipend.
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That was my pay for the next several years—plus an entry-level teacher salary.

I landed my first head coaching job at 27.

They offered $50,000 with no benefits (private school).

I countered with $55K to cover health care—and they said yes.
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My next head job was back at a public school.

Again, a low teacher salary.

Around $45,000, plus the typical benefits.

And a $3,500 stipend.
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After winning a state title, I was offered a job out of state.

It was a “city school,” so they could negotiate—unlike most county schools.

They offered $70,000.

I accepted.
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Then I took a huge pay cut.

$0 a year.

To spend a season learning under Bronco Mendenhall at UVA.
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After he resigned, I went looking for another head job.

I found one in a great spot for our family.

$90,000 with bonus incentives.
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All along the way, I never saved or made typical investments.

If you're a financial person, you’ll bash me for that.

Trust me—I understand the power of compounding.
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I pulled state retirement money for moves.

I paid five figures for coaching and development programs.

I’ve spent five figures on books alone.

I chose to invest differently.
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Some of you will think I’m crazy—and I get it.

But when you believe in yourself, bet on yourself.
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What about my wife and 5 kids?

Am I selfish?

A narcissist?

Or am I betting the house on a bigger and brighter future?
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I’ve never fit many molds.

Maybe the traditional path just wasn’t His plan for me.

But I did find what I was looking for all along.

I was searching for the “secret” to success.
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It cost me $1,000,000 to discover.

Along with 20 years of mistakes, risks, and relentless growth.

That journey became the foundation for what I now call the 4D Game Plan.

It’s how coaches, business leaders and high performers reach their goals.
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I wrote a book about this “secret”.

And even though it cost me $1M to learn, I’m giving it away for free—for now.

Because I want coaches, business leaders & other seekers to see its power.

Comment “BET” and I’ll DM it to you.
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