AI is making every product look the same. Same features. Same UI....
GREG ISENBERG@gregisenberg
10 views
Mar 14, 2025
1
AI is making every product look the same. Same features. Same UI. Same smart assistant.
So if everyone has the same AI tools, what actually makes a product a $100M winning product?
Insights from a 50 page ebook "how to design products in the AI age" we wrote at @meetLCA:
So if everyone has the same AI tools, what actually makes a product a $100M winning product?
Insights from a 50 page ebook "how to design products in the AI age" we wrote at @meetLCA:
2
How AI is raising the baseline for product excellence
3
first wave: social era
second wave: mobile era
third wave: ai era
"Design isn’t about making products work better. It’s about making them matter more."
second wave: mobile era
third wave: ai era
"Design isn’t about making products work better. It’s about making them matter more."
4
The impact of AI on product differentiation
5
The Power of Resonance in AI-Driven Products
6
Why community matters:
Case study: @meetgranola
Case study: @meetgranola
7
65% of designers use AI in their workflow
8
On competition in the AI age:
9
The niche flywheel
10
Treat AI as the new baseline
11
The full document is for free. I can share it on X digitally if enough people are interested in.
I can just whip up a quick landing page. Idk, LMK.
I can just whip up a quick landing page. Idk, LMK.
12
Btw, if you're wondering who @MeetLCA is.
It's the design firm that building your favorite AI products. Our clients include: Character AI to Bolt to Grammarly to Dropbox.
You can follow @meetLCA for more insights on design x AI
I am a co-founder there since 2020.
It's the design firm that building your favorite AI products. Our clients include: Character AI to Bolt to Grammarly to Dropbox.
You can follow @meetLCA for more insights on design x AI
I am a co-founder there since 2020.
13
Rethink your differentiation hierarchy
14
If you need brand, design, engineering of products for the AI age.
Let's build with @meetLCA. We work with 12 companies per year. DM me. WIll respond if it seems like a fit.
Let's build with @meetLCA. We work with 12 companies per year. DM me. WIll respond if it seems like a fit.
15
When adding agents to your product, some best practices:
16
We also made 250 physical magazines of this book for our clients and friends for people interested
View Tweet
17
Full magazine in the vid below being sent out right now.
Or you can grab it for free digitally.
latecheckout.agency/playbook
Enjoy
Or you can grab it for free digitally.
latecheckout.agency/playbook
Enjoy