For several days now, the seven members of BTS have been the target of a real wave of hatred and rumors online, fueled by the legal battle raging within the Hybe agency, to which their label belongs. Here's how it happened.
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With the new girl group NewJeans girl, the company thought they had finally found a new winning formula. Launched by the Ador label, headed by artistic director Min Hee-jin, the five artists were introduced in the media as “BTS' little sisters” got off to a roaring start
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thanks to a polished aesthetic and successful hits. However, the idea of a big family with BTS as older brothers was shattered a few weeks ago.
And it was through Min Hee-jin that the scandal arose.
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In the press, it is announced that Hybe has opened an internal investigation against her, claiming that she may have been secretly plotting a takeover of Ador to become independent and leave Hybe.
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The war is on, and through the media, the billionaire company and the wealthy businesswoman are battling.
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Hybe accuses her of having contacted outside investors to carry out her plan, reveals conversations she allegedly had with a shaman, recalls having invested millions to launch Ador and NewJeans, whose exclusive contract still belongs to Hybe.
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Communication expert Min Hee-jin responds by giving a press conference in which she discloses private conversations with Bang Si-hyuk, accuses the latter of having copied NewJeans' concept by launching a new girl group (ILLIT), +
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and says - tearfully - that she is being targeted by an injustice. Aware that the symbol of “David vs. Goliath” is always an effective tool, Min Hee-jin positions herself as the victim of a system she says she hates.
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[...] If Min Hee-jin is in trouble on the legal front, she's winning the image war. NewJeans, Le sSerafim, ILLIT... fans of the groups mentioned by the MHJ during her press conference are lashing out online, once again forcing the labels to announce legal action [...]
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Within a few days, the name of BTS became dragged into this huge media masquerade. Because Hybe was founded on the foundations of Big Hit Entertainment, and the vast majority of its income comes from revenues brought in by the seven members of BTS, +
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they are associated, often unwillingly, with the company.For the past week, South Korean media have been publishing all kinds of rumors about them. They are said to be linked to a sect, to have bought awards, to have cheated on their records, to have plagiarized music... +
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Accusations which have not found any echo in the international press, as they seem so devoid of proof, but which are fuelling all the conversations in Korea.
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So much so that Big Hit Music issued not one but two press releases in the span of a few days. [...]This situation is particularly tense for BTS, as none of the seven members are here to defend themselves. They are all enrolled in the army for their service.
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During this period, it is impossible for them to express themselves on the subject. And it would be unfair to ask Jin, the eldest member of the group returning next June, to get involved in this scandal after a 18-month absence.
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But the damage has already been done. In a sign that things are not about to calm down, the group's Korean fans decided on Friday to send funeral flowers and messages in front of Hybe's building (which is no longer held in high esteem by some BTS fans), +
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demanding better protection for their idols. Yet more material for the local media, who are known to be particularly harsh with their celebrities. Meanwhile, the legal battle between Hybe and Min Hee-jin is taking a back seat.
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The end, hope this helped <3 don't hesitate to like, share and give clicks to the article, it's nice to have people still doing their job and not using clout ^^
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