In the last 10 years, over 1000 thousand people have asked me how...
MATT GRAY@matt_gray_
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Mar 31, 2024
~3 min read
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In the last 10 years, over 1000 thousand people have asked me how to start a business.
The truth? They’re all paralyzed by limiting beliefs.
What they are and how to break them today:
The truth? They’re all paralyzed by limiting beliefs.
What they are and how to break them today:
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Before we get into the How, let’s first unpack why people think they can’t start a business.
Here are the biggest reasons I’ve found:
Here are the biggest reasons I’ve found:
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Lack of Clarity
It’s hard to believe if you have no idea what the hell you’re doing.
You need some idea of what services to offer, what path to follow and what goals to set. Stuck? Join communities, read books and connect with weapons.
Lack of clarity = lack of inspiration.
It’s hard to believe if you have no idea what the hell you’re doing.
You need some idea of what services to offer, what path to follow and what goals to set. Stuck? Join communities, read books and connect with weapons.
Lack of clarity = lack of inspiration.
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Overcomplicate Getting Started
The only thing you need to start a business?
1. Product/service solving a pain point
2. Paying customer
Forget the LLC, tax return, website and logo. Until you have your first customer, that’s nothing but procrastination.
The only thing you need to start a business?
1. Product/service solving a pain point
2. Paying customer
Forget the LLC, tax return, website and logo. Until you have your first customer, that’s nothing but procrastination.
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Perfectionism Paralysis
The #1 thing I see holding wantrepreneurs back? Perfectionism.
They need the perfect logo, perfect offer, perfect website and perfect product. No wonder they never get anywhere.
Get going, then get good. Done > perfect.
The #1 thing I see holding wantrepreneurs back? Perfectionism.
They need the perfect logo, perfect offer, perfect website and perfect product. No wonder they never get anywhere.
Get going, then get good. Done > perfect.
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Perceived Funding Requirements
It’s crazy how many people think you need VC or a rich family to start a business — especially today.
You can hire overseas, access an army of digital robots for free, and use AI.
You don’t need funding. You need creativity.
It’s crazy how many people think you need VC or a rich family to start a business — especially today.
You can hire overseas, access an army of digital robots for free, and use AI.
You don’t need funding. You need creativity.
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Picking a Hard Business
Elon Musk said: “Running a start-up is like chewing glass and staring into the abyss.” Why make the journey any harder?
Pick something you enjoy with low capital/labor requirements and high leverage.
The journey is hard enough as it is.
Elon Musk said: “Running a start-up is like chewing glass and staring into the abyss.” Why make the journey any harder?
Pick something you enjoy with low capital/labor requirements and high leverage.
The journey is hard enough as it is.
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How to prove they can start a business:
We’ve gone over the reasons people can’t start a business.
Now, how do you actually prove you can do it?
Let’s get into it (Hint: it doesn’t come from shouting affirmations in front of your mirror):
We’ve gone over the reasons people can’t start a business.
Now, how do you actually prove you can do it?
Let’s get into it (Hint: it doesn’t come from shouting affirmations in front of your mirror):
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Find Exciting Ideas
I wouldn’t be where I am if I didn’t love what I did.
I found my Ikigai - the intersection of what I love, what I’m good at, what the world needs and what I can be paid for.
I help founders reach $5M/year with proven systems and I love every second of it.
I wouldn’t be where I am if I didn’t love what I did.
I found my Ikigai - the intersection of what I love, what I’m good at, what the world needs and what I can be paid for.
I help founders reach $5M/year with proven systems and I love every second of it.
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Ship Fast and Iterate
The best entrepreneurs ship FAST. They ship. Get feedback. Iterate. Relentlessly.
Wantrepreneurs wait for the perfect idea, keep perfecting their product and never ship.
Result? They don’t prove anything to anyone. Don’t be a wantrepreneur.
The best entrepreneurs ship FAST. They ship. Get feedback. Iterate. Relentlessly.
Wantrepreneurs wait for the perfect idea, keep perfecting their product and never ship.
Result? They don’t prove anything to anyone. Don’t be a wantrepreneur.
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Leverage Systems
Systems separate the great entrepreneurs from the mediocre ones.
I have systems for everything - content creation, hiring, managing - you name it, I have a system for it.
The result? $8M/year on autopilot.
I don’t believe in hustle. I believe in systems.
Systems separate the great entrepreneurs from the mediocre ones.
I have systems for everything - content creation, hiring, managing - you name it, I have a system for it.
The result? $8M/year on autopilot.
I don’t believe in hustle. I believe in systems.
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Gain Momentum
Momentum is a founder's best friend. When you have it, your flywheel spins effortlessly.
How do you gain unstoppable momentum? Quick wins - ship an MVP, get your first customer, anything to get the ball rolling.
The most addicting drug in the world is momentum.
Momentum is a founder's best friend. When you have it, your flywheel spins effortlessly.
How do you gain unstoppable momentum? Quick wins - ship an MVP, get your first customer, anything to get the ball rolling.
The most addicting drug in the world is momentum.
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Design Your Dream Life
Build a business that serves you, not one that sucks your soul.
I exited my first biz for 8 figures but I was miserable. In-person. Labor intensive. Logistical nightmare.
Now? I run my biz from my laptop traveling the world - and I couldn’t be happier.
Build a business that serves you, not one that sucks your soul.
I exited my first biz for 8 figures but I was miserable. In-person. Labor intensive. Logistical nightmare.
Now? I run my biz from my laptop traveling the world - and I couldn’t be happier.
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Want the proven framework to turn your “side hustle” into a thriving online business?
Take my Founder Freedom course to go from 0 to $100k (and beyond) with your digital brand.
(Available until Wednesday, January 10th at midnight)
founderos.com/founder-freedom
Take my Founder Freedom course to go from 0 to $100k (and beyond) with your digital brand.
(Available until Wednesday, January 10th at midnight)
founderos.com/founder-freedom
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Join 80,000+ subscribers here:
founderos.com/newsletter