I'm 35. Here are 41 short pieces of life advice: 1. Taste is the...
MATT GRAY@matt_gray_
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Apr 19, 2025
~3 min read
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I'm 35.
Here are 41 short pieces of life advice:
1. Taste is the ultimate competitive advantage
Here are 41 short pieces of life advice:
1. Taste is the ultimate competitive advantage
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2. The future belongs to founders who think like creators, and creators who think like founders.
3. Your personal brand is the greatest asset you'll ever build.
4. Entrepreneurs are intellectual athletes. If you want peak performance — workout, sleep well, eat clean.
3. Your personal brand is the greatest asset you'll ever build.
4. Entrepreneurs are intellectual athletes. If you want peak performance — workout, sleep well, eat clean.
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5. Never automate something that can be eliminated. Never delegate something that can be automated.
6. Control the 4 Ws: work where you want, when you want, with whom you want, on whatever you want.
7. Done is better than perfect. Ship at 80% — learn, iterate, repeat.
6. Control the 4 Ws: work where you want, when you want, with whom you want, on whatever you want.
7. Done is better than perfect. Ship at 80% — learn, iterate, repeat.
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8. Build a Content GPS: create content → grow audience → build newsletter → host workshops → sell your expertise.
9. 80% of your results come from 20% of your efforts.
10. Storytelling is one of the most underrated skills in business and life.
9. 80% of your results come from 20% of your efforts.
10. Storytelling is one of the most underrated skills in business and life.
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11. Only hire people who are down motherf****ers.
12. Slow is smooth and smooth is fast. Build systems that scale, not hustle that burns you out.
13. Block off 4 hours every morning for deep work. 1 hour of deep work is greater than 8 hours of shallow work.
12. Slow is smooth and smooth is fast. Build systems that scale, not hustle that burns you out.
13. Block off 4 hours every morning for deep work. 1 hour of deep work is greater than 8 hours of shallow work.
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14. Surround yourself with people who inspire you. You're the average of the five people you spend the most time with.
15. Whole Body Yes: When your head, heart and gut are fully aligned, that's when you should say yes. Otherwise, say no.
15. Whole Body Yes: When your head, heart and gut are fully aligned, that's when you should say yes. Otherwise, say no.
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16. Focus on profit. Not revenue.
17. Systemize what you do repeatedly. Document it. Delegate it. Free up your time for creative work.
18. Travel is the best education you'll ever get.
17. Systemize what you do repeatedly. Document it. Delegate it. Free up your time for creative work.
18. Travel is the best education you'll ever get.
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19. If you don't prioritize your life, someone else will.
20. Every founder needs a personal Board of Advisors. Find mentors who've already built what you want to build.
21. No morning meetings. Protect your creative energy at all costs.
20. Every founder needs a personal Board of Advisors. Find mentors who've already built what you want to build.
21. No morning meetings. Protect your creative energy at all costs.
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22. The difference between $0 and $1M is skills. The difference between $1M and $100M is systems.
23. The goal isn't to retire. It's to build a company that you don’t want to retire from.
24. Love the problem AND love the customer. Don't build a business around people you hate.
23. The goal isn't to retire. It's to build a company that you don’t want to retire from.
24. Love the problem AND love the customer. Don't build a business around people you hate.
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25. Your time is your most valuable asset.
26. Break giant goals into tiny daily habits. Get 1% better every day and you'll be 37x better in a year.
27. Freedom lets you control what you work on. If you control what you work on, you can work on what you love.
26. Break giant goals into tiny daily habits. Get 1% better every day and you'll be 37x better in a year.
27. Freedom lets you control what you work on. If you control what you work on, you can work on what you love.
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28. Followers don't matter. Converting attention into revenue does.
29. Choose a business model that is aligned with your Ikigai.
30. Attention is the new oil, and your personal brand is the pipeline.
29. Choose a business model that is aligned with your Ikigai.
30. Attention is the new oil, and your personal brand is the pipeline.
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31. Find your zone of genius: where your natural talents meet what brings you joy.
32. Be obsessed with your customers' success, not your own.
33. Your vibe attracts your tribe. Be intentional about how you show up.
32. Be obsessed with your customers' success, not your own.
33. Your vibe attracts your tribe. Be intentional about how you show up.
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34. Retirement is when you stop sacrificing today for an imaginary tomorrow.
35. Take a "Soul Trip" into nature every 4 weeks to recharge and reconnect.
36. Never put all your trust in co-founders. The greatest business risk is your business partners.
35. Take a "Soul Trip" into nature every 4 weeks to recharge and reconnect.
36. Never put all your trust in co-founders. The greatest business risk is your business partners.
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37. The future belongs to those who can merge performance with beauty.
38. Build a business around 100 raving fans, not thousands of passive followers.
39. Get clear on your calling in life. When you find your Ikigai, you'll never work a day in your life.
38. Build a business around 100 raving fans, not thousands of passive followers.
39. Get clear on your calling in life. When you find your Ikigai, you'll never work a day in your life.
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40. Systems = freedom.
41. Be the person you wish existed in the world.
41. Be the person you wish existed in the world.
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P.S. Want to know the biggest opportunity in 2025?
Building a personal brand.
It's how I went from working 15 hours a day with no freedom to building a portfolio of companies working 4 hours a day.
Here's a free email course on the exact system I used: founderos.com/the-content-gp…
Building a personal brand.
It's how I went from working 15 hours a day with no freedom to building a portfolio of companies working 4 hours a day.
Here's a free email course on the exact system I used: founderos.com/the-content-gp…