Jeremy Siegel turns 78 today. Here are his 25 golden investment...

As difficult it is to sell when stock prices are high and everyone is optimistic, it is even more difficult to buy at market bottoms when pessimism is widespread and few have the confidence to venture back into stocks.
As a quality investor, disruption is one of your worst enemies. Avoid companies who are highly exposed to rapidly changing industry dynamics.
“Most of the change we think we see in life is due to truths being in and out of favor.” – Robert Frost (1914)
If investors become overly pessimistic about the prospects of a stock, the low price enables stockholders to buy the company on the cheap. Bear markets and corrections are great opportunities for long-term investors.
Earnings are an opinion, cash is a fact. Academical research found that companies that translate most earnings into free cash flow outperform companies who don't with more than 17% (!) per year.
Over the past 200 years, the equity premium (the spread between the return of stocks and the return of government bonds) has averaged between 3% and 3.5%.
There are many strategies that can be used to outperform the market (low volatility, value, quality, …). It is important to note that you should stick to your plan as no strategy outperforms all the time.
“Using macro-economic factors will lead to buy at high prices when times are good, and sell at the low when the recessions near its trough and pessimism prevails.” – Jeremy Siegel
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