I’m 33. When I was young, I wasted years drinking, smoking, and...
MATT GRAY@matt_gray_
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May 01, 2024
~3 min read
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1
I’m 33.
When I was young, I wasted years drinking, smoking, and chasing things that don’t matter.
Learn from my mistakes.
13 life lessons at 33 I wish I knew at 23:
When I was young, I wasted years drinking, smoking, and chasing things that don’t matter.
Learn from my mistakes.
13 life lessons at 33 I wish I knew at 23:
2
Prioritize Nature
Nature is your greatest mentor.
National Parks are your best friend.
• Get outside daily
• Take your shoes off and ground yourself
• Never stop exploring what the planet has to offer
Nature’s not a day out.
It’s home.
Nature is your greatest mentor.
National Parks are your best friend.
• Get outside daily
• Take your shoes off and ground yourself
• Never stop exploring what the planet has to offer
Nature’s not a day out.
It’s home.
3
Remove Negative People
Negative energy infects your spirit.
It’s a silent killer.
Identify negative people with this simple test:
After meeting someone, do I:
• Feel full of energy?
• Feel drained?
The 1st ones belong in your life.
Ruthlessly cut out Energy Vampires.
Negative energy infects your spirit.
It’s a silent killer.
Identify negative people with this simple test:
After meeting someone, do I:
• Feel full of energy?
• Feel drained?
The 1st ones belong in your life.
Ruthlessly cut out Energy Vampires.
4
Attention is the New Oil…
…and your personal brand is the pipeline.
You’ll attract:
• Connections
• Community
• Clients
On autopilot by growing your audience.
Expand your luck surface area and become a magnet for opportunities.
…and your personal brand is the pipeline.
You’ll attract:
• Connections
• Community
• Clients
On autopilot by growing your audience.
Expand your luck surface area and become a magnet for opportunities.
5
Learn Aggressively
Never stop upgrading your skills:
• Video
• Funnels
• Leadership
• Storytelling
• Copywriting
• Sales systems
If you want to fail in life, act like you know it all.
Be a lifelong student.
Never stop upgrading your skills:
• Video
• Funnels
• Leadership
• Storytelling
• Copywriting
• Sales systems
If you want to fail in life, act like you know it all.
Be a lifelong student.
6
Storytelling is a Vehicle for Transformation
Everything is storytelling:
• Sales
• Hiring
• Marketing
Master it by:
• Using storytelling frameworks (e.g. the Hero’s Journey)
• Study the 7 fundamental human emotions
• Reading great works of literature
Everything is storytelling:
• Sales
• Hiring
• Marketing
Master it by:
• Using storytelling frameworks (e.g. the Hero’s Journey)
• Study the 7 fundamental human emotions
• Reading great works of literature
7
Build Leverage Daily
Leverage is your ticket to freedom.
• Build products people love
• Hire people better than you
• Let your Founder Flywheel go crazy
• Create scalable systems using automation
Use leverage to steal back your time and live your life.
Leverage is your ticket to freedom.
• Build products people love
• Hire people better than you
• Let your Founder Flywheel go crazy
• Create scalable systems using automation
Use leverage to steal back your time and live your life.
8
Vulnerability Wins
Vulnerability is a superpower.
It’s the birthplace of:
• Love
• Community
• Connections
Be real and open your heart.
It’s not a weakness - it’s the strength of warriors.
Vulnerability is a superpower.
It’s the birthplace of:
• Love
• Community
• Connections
Be real and open your heart.
It’s not a weakness - it’s the strength of warriors.
9
Get 1% better every day…
…and be 37x better by the end of the year.
Make the 8th wonder of the world (compounding) your greatest weapon.
Consistency is the fuel that propels you.
A little pain today for a world of joy tomorrow.
…and be 37x better by the end of the year.
Make the 8th wonder of the world (compounding) your greatest weapon.
Consistency is the fuel that propels you.
A little pain today for a world of joy tomorrow.
10
Community is your Superpower
Engagement and content is the way you use it.
Find community by unapologetically being you:
• Embrace your weirdness
• Find your 1,000 raving fans
• Build your tribe of non-conformists
Community is your salesperson that never sleeps.
Engagement and content is the way you use it.
Find community by unapologetically being you:
• Embrace your weirdness
• Find your 1,000 raving fans
• Build your tribe of non-conformists
Community is your salesperson that never sleeps.
11
Apply the 80/20 rule to Everything
The 80/20 rule follows you everywhere.
Your job?
• Identify the 20% that brings 80% of the results
• Double down on it
And watch the magic happen.
It’s intangible leverage for your life.
The 80/20 rule follows you everywhere.
Your job?
• Identify the 20% that brings 80% of the results
• Double down on it
And watch the magic happen.
It’s intangible leverage for your life.
12
Profit > Revenue
Revenue can be a vanity metric.
Profit is what actually enables your freedom.
Remember: Profit = Revenue - Expenses.
Increase one, decrease the other.
It’s that simple.
Revenue can be a vanity metric.
Profit is what actually enables your freedom.
Remember: Profit = Revenue - Expenses.
Increase one, decrease the other.
It’s that simple.
13
Healthy Body = Healthy Business
Symbiotic Success says that as you take better care of yourself, your outer world improves.
At a minimum:
• Eat well
• Meditate
• Lift weights
Entrepreneurs are marathon runners, not sprinters.
Longevity = highest ROI.
Symbiotic Success says that as you take better care of yourself, your outer world improves.
At a minimum:
• Eat well
• Meditate
• Lift weights
Entrepreneurs are marathon runners, not sprinters.
Longevity = highest ROI.
14
Video is Powerful
Video is a multiplier.
It’s the secret passcode to today’s attention spans.
Master
• Ideating banger videos
• Scriptwriting
• Producing
• Editing
And let Compounding Content Systems do the rest.
Video is a multiplier.
It’s the secret passcode to today’s attention spans.
Master
• Ideating banger videos
• Scriptwriting
• Producing
• Editing
And let Compounding Content Systems do the rest.
15
I created a free 5-day email course to teach you:
• How to grow a massive audience
• Ways to monetize your audience
• Systems to scale your business to $1+ million/year
Bonus: You’ll receive my Vision Board System (worth $199) for free
Get it here:
mattgray.xyz/founder-os-min…
• How to grow a massive audience
• Ways to monetize your audience
• Systems to scale your business to $1+ million/year
Bonus: You’ll receive my Vision Board System (worth $199) for free
Get it here:
mattgray.xyz/founder-os-min…