15 images every investor needs to memorize: 1: This chart by Jeremy...

@BrianFeroldi
Brian Feroldi@BrianFeroldi
17 views Apr 21, 2026 ~1 min read
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15 images every investor needs to memorize:

1: This chart by Jeremy Siegel
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2: You make more money by holding in bull markets that you lose by holding through bear markets
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3: Investors can be their own worst enemy

Why do they underperform? Their behavior.
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4: The market cycle wreaks havoc on investors' emotions

It's completely counter-intuitive that bull markets die from euphoria and are born during despondency, but that's how it works!
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5: New technologies put investors through an even more extreme emotional cycle

The hype cycle is real. Study it!
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6: The cost of earning superior long-term returns is dealing with large drawdowns.

They are normal. Expect them.
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7. The intra-year drawdowns can by just as crazy, even during up years

EXPECT VOLATILITY

h/t @michaelbatnick
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8: There will always be a smart-sounding reason to sell
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9: Politics and investing don't mix
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10: Ignore forecasts

Professionals can't even predict the DIRECTION of interest rates, let alone the magnitude

h/t Apollo
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11: In the short-term, changes in valuation drive returns

In the long-term, changes in sales & profits drive returns
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12: The easiest way to increase your odds of success is to increase your holding period

h/t @morganhousel
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13: Stocks occasionally give you nothing

Plan accordingly

h/t @morganhousel
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14: We are living through the most disruptive period in human history
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15: Start!
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